Guerilla Marketing for your online blog or website involves no pre-set techniques. "Rules" don't exist (with certain considerations -- refer below). This strategy boasts ingenuity and initiative as its hallmarks. The old, pricey ways like TV and radio advertising are avoided. Guerilla Marketing relies on affordable means to communicate the idea. Flyers, ballpoint pens, t-shirts and stickers have, for a long time, been utilized by many small industries.
Where Guerilla Marketing differs is its unusual marketing tools like contests, public relations stunts or other atypical ideas that you might come up with. Podcasts are growing in popularity. Think outside the box.
To begin your work as a guerilla marketer, you first need to exercise your creativity. Find different methods to get the message about your merchandise or service to reach possible clients.
Try to see your product from a buyer's perspective. What types of people will want your product? What's their way of thinking? You wouldn't want to have a dull campaign if you want to reach out to teenagers, for example - it needs to be vibrant. However, a trendy ultra-modern campaign will probably not appeal to serious business persons or older people. If the age of your desired audience is not an issue but you are targeting a particular gender, you would obviously design the campaign to appeal to either the feminine or masculine eye.
Ethical business practices and good workmanship are important to any business, regardless of which guerilla or other marketing methods you may employ (several campaigns should be used for guerilla marketing. Don't stick to just one or two.)
Regardless of what others may say. As is the case with any other business that enjoys success, spreading the word is useless if your product or service is second-rate. The best marketing technique is word of mouth. But it is also a two-edged sword. Word of mouth can be damaging if your product is not acceptable. At one time I worked for a national tax company that reminded its employees of the saying -- something to the effect that if a person is happy with your service, he/she may tell one or two friends. But if they are not happy with you, they will inform everyone they know!
Where Guerilla Marketing differs is its unusual marketing tools like contests, public relations stunts or other atypical ideas that you might come up with. Podcasts are growing in popularity. Think outside the box.
To begin your work as a guerilla marketer, you first need to exercise your creativity. Find different methods to get the message about your merchandise or service to reach possible clients.
Try to see your product from a buyer's perspective. What types of people will want your product? What's their way of thinking? You wouldn't want to have a dull campaign if you want to reach out to teenagers, for example - it needs to be vibrant. However, a trendy ultra-modern campaign will probably not appeal to serious business persons or older people. If the age of your desired audience is not an issue but you are targeting a particular gender, you would obviously design the campaign to appeal to either the feminine or masculine eye.
Ethical business practices and good workmanship are important to any business, regardless of which guerilla or other marketing methods you may employ (several campaigns should be used for guerilla marketing. Don't stick to just one or two.)
Regardless of what others may say. As is the case with any other business that enjoys success, spreading the word is useless if your product or service is second-rate. The best marketing technique is word of mouth. But it is also a two-edged sword. Word of mouth can be damaging if your product is not acceptable. At one time I worked for a national tax company that reminded its employees of the saying -- something to the effect that if a person is happy with your service, he/she may tell one or two friends. But if they are not happy with you, they will inform everyone they know!
About the Author:
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston website design and hosting company. Or if you need a few changes to your current site, InfoServe Media also offers website maintenance whether we host your site or not.
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