Sunday, January 3, 2010

Article Marketing Vs. Pay Per Click, What To Choose?

By John Farcikan

What to choose, article marketing vs. Pay per click? It all depends really on the way you feel about it in the end!

It is not all that difficult of a choice to make once you know the pros and cons of both these marketing tools. But one thing is certain, you have to use one or the other, both can be beneficial but one may perhaps be more so.

Article marketing vs. Pay per click makes a very valid point but the real issue is how do you get more marketing bang for your bucks? You are the one who has to make this vital decision, the only thing we can do is help you make the right decision.

The secret is that search engines have complicated algorithms that in days gone by targeted keywords regardless of content. These algorithms have changed and become even more complicated, they now they target SEO content that contains keywords and good information that is organic in nature.

What really makes a difference to the success of a business is cost. Marketing, no matter how you look at it, is expensive, your business may not have cost you any money at all, with affiliate membership, blogs and websites being free today. But true success is measured by the bottom line and marketing is vital in order to have a bottom line. It makes good sense that the less your marketing costs and the more effective it is, the better.

Direct sales conversions are much more successful if your traffic is targeted, and while article marketing achieves this PPC does not really. It is more like shooting a big gun at a small target, while article marketing is the perfect sized gun for your target. Relevant content that is meaningful is more likely to attract attention from search engines. It is a good way to receive good ranking and maintain it in the long term.

Online business cannot afford not to obtain targeted traffic, and as far as article marketing vs. Pay per click is concerned, targeted traffic which converts to sales is essential.

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