What Is Black Hat Search Engine Optimization?

By Aya Wilkinson

If you have gotten to the point of asking what Black Hat Search Engine Optimization is then you already know the purpose of SEO and SEO Consultants. Now it's important to know what are Black Hat techniques. It's a strategy used to get more traffic to a web site using unethical techniques. In the past what is now known as Black Hat techniques were once approved ways Search Engine Optimization, however, they have been taken overboard and have started using deception. By using this technique a web site will get high ranking however it is short-lived as sites using such deceptive techniques is quickly removed from the search engine.

Make sure that when listing a web site that you didn't use any of the Black Hat techniques or that your SEO Consultant knows that using them can cause your site to be removed and avoids them. By using the Black Hat Search Engine Optimization techniques your site as well as your company will receive negative reviews from customers long after it has been removed by the search engine, so it's not worth the ordeal. So, when creating your web site, make sure that you avoid all of the following:

Very similar to the above Black Search Optimization method that you and your SEO Consultant should avoid using is invisible word spamming. This method directs the searchers to the site however, the site has the background full of invisible lists of keywords and tags. Because you don't see it doesn't mean that it's correct. The way this method is achieved is by either using the same text color as the background or posting the text outside the borders of the web site. This way both searchers and web spiders are tricked into going into the web site when it doesn't pertain at all to what was searched. This method is the same as keyword stuffing and is just as frowned upon as the visible lists, and will lead to lower ratings as well as possible removal of your web site.

Another Black Hat Search Engine Optimization technique that you and your SEO Consultant should avoid is basically the same as above, however, making the words invisible, because one can't see the word spamming or word lists doesn't make it ok to do it. This text is usually masked by making the font the same color as the background, or it being outside the borders of the website. It's used to attract search engine spiders as well as searchers. It's the same thing as Keyword Stuffing even if you don't see the words. This of course, like all the other Black Hat techniques is frowned upon and can lead to web site removal off of the search engine.

Lastly, the final Search Engine Optimization method that is considered Black Hat that you must avoid using is called doorway pages. This method is primarily used to attract search spiders and search engines in order to get higher ranking and more traffic. The web site is made one way for search engines and search engine spiders, and then if a human goes into the web site they are redirected to a different web site. At this point however search engines and spiders have been made smarter and spot doorway pages and don't list them as well as find them and remove them when necessary. Prior to working with your SEO Consultant make sure that they do not use this method or any of the above methods mentioned as they will not have a long term positive effects.

As tempting as Black Hat Search Engine Optimization no one profits from it long term and many don't at all. Yes, for a short period of time your site will be highly ranked, until not only do you lose the customers to your web site and company, but eventually get your web site removed altogether. It's not worth the risk or time it takes to create. There are honest and White Hat ways that you or your SEO Consultant can optimize and bring up the ranking of your web site.

It's important not only to know of the Black Hat Search Engine Optimization Techniques, but also learn the White Hat techniques in order to better utilize your tools and create a better web site that serves both you and the searchers. The most important thing that you and your SEO Consultant need to know and research are the type of customers and viewers you want to attract to your web site. Also getting a specialist to work on your site will give you the upper hand as they know different techniques and ways of assisting you and your business. If you choose to use Search Engine Optimization without hiring an SEO Consultant, make sure you know the necessary White Hat techniques and avoid any that are frowned upon by search engines.

Always keep in mind that using deceitful ways of getting attention to your web site through Black Hat Search Engine Optimization methods will give you only short-lived results. If using an SEO Consultant make sure that you research their references well that they only use White Hat methods. If you want a web site that will last long on a search engine and still have good traffic going through it you must learn the proper use of these techniques and avoid the ones that are not approved by the search engines.

About the Author:

Aya Wilkinson is a freelance writer having a large number of articles published on various well reputed internet sites. She is well reputed as one of the leading SEO Consultants and you can read lates SEO trends at the site of SEO Company

How Do You Choose the Right Affiliate Program to Join?

By Bernard Lambert

When looking to supplement your income or even to make all your money online, joining an affiliate program can work, but you need to ask some questions and check on some things before signing with one. First off, see if there is any cost connected with being part of the companies affiliate program. Some companies do charge you an upfront cost, but most of them do not have any fee. Do a thorough search online to get information about any program you are interested in.

Another aspect of the company to consider is just how well established it is; how long has it been in business? Before signing with a firm, find out about their full line of products, their prices, how well they sell, and how well they are performing. The latter is key; any company can sell a product at a low price, but only a good company sells products that do well, and that generate repeat business.

Now, the flip side to fees is the commissions; you will find that all of the affiliate programs have methods for paying you for the sales you generate. So, you are going to need to ask some questions about this issue. First off, how often do they pay: each month, every quarter, or something else? In some cases, no matter what their payment schedule, you have to earn a certain minimum amount of commissions before you get any money. There is also the matter of the amount of your commission.

Typically, there are impressions and hits, and actual sales. An impression is when someone just views the banner; a hit is when they click on it, and then a sale is - well, a sale! Naturally, the payment for just a hit is quite small - anywhere from 0.01% to 0.05% - whereas a sale will earn you between five and twenty percent. Ask about both these rates, and make sure that you get something for hits; sometimes a few of those are enough to push you over that minimum, and get a payment.

Also, some companies have a two-tier arrangement when it comes to commissions. In the case of a one-tier system, you get paid for the sales you produce - and that is it. If the company uses a two-tier system, you get paid for both sales from the affiliate program sponsor and any direct business. In some cases, there may be a fee charged - you could call it a recruitment fee - anytime you generate an affiliate sponsor, but it is usually quite minimal.

Now, as your commissions are a function of your sales, you need to ask the company how they track hits and sales. Before you sign with them, ask if you can see their per sale ratio numbers. By looking at these numbers, you can see how often a hit on their banner translates into an actual sale. These numbers are critical as they give you an indication as to how many hits you will have to get before making a sale, and from that you can work out how many hits it will take before you get your first commission check.

Along the same lines as tracking hits and sales is how long information on referrals you generate are retained by the system. After all, most people do not buy a product on their first look. They visit your site, follow the link, check it out, and then leave. Now, if they come back a day later and finally make the purchase, you want to be sure the company has kept the data on them so that you get credited for the sale. Ask the company how long they keep such records. If they have a time limit of a week as opposed to two or three days, that is much better for you.

Finally, there are your overall stats. How many hits are you getting each day, each week; are they going up or down? Does the company let you access your data anytime you want; what sort of information do they keep? Ask questions, learn all you can about a company, and only then join their affiliate program.

About the Author:

Bernard Lambert is a Entrepreneur, Personal Coach, Mentor and Owner of ShortestPathToWealth.com where he reviews popular home business ideas and opportunities. Bernards most popular home business recommendation is the: Plug-In Profit Site Where you can have your own money making website setup and making money in 24 hours.

New Ways How To Get More Facebook Fans To Grow Your Business

By Leon Hill

The key to use of Facebook to promote your product is fans. If you want to use this tool effectively, you must learn how to get more Facebook fans. Having more fans simply means a greater exposure and a greater exposure can lead to a larger client base.

Many times one of your fans may have already created a group and invited his friends to join in support of your product. This often happens if someone has benefited from your product and thinks others could too.

For example a group of people that are fan of a certain brand of overalls was recently created by the president of a private religious university. Within about six months the group has grown to some 220 members. Many of these members are also within the creator's list of friends, but others are friends of friends. According to the rules of Facebook, pages that are created by someone not authorized by the company will need to be a group page.

The problem with the group page is that you do not moderate what is said about your product. However, if you create a fan page at no charge on Facebook, you are allowed to moderate the comments that are made about your product.

Once the page goes public, you can begin to invite your friends to view the page and become fans. Each person who becomes a fan will then receive your feeds to the page. In addition, all of their friends receive notification when they become your fan, so the fan base can grow exponentially. Most business see an increase of at least $1 per month for each fan that joins their page on Facebook.

If you ever reach a plateau, then it is time to get more fans in another way. In order to grow your fan base, you may want to purchase fans at uSocial.net. This is an excellent way to jumpstart your social media pages and gives them an excellent opportunity for growth.

About the Author:

To find out how you can learn how to get more facebook fans for you and your online operation, take a look at the most powerful Facebook marketing info here.

Does Affiliate Marketing Work ?

By David Goundry

Affiliate Marketing doesn't work particularly if you don't have a clue how to M.A.P , Market, advertise and promote. However if you do or make the effort to learn, then it really does work and could generate enough subsidiary income to improve your life. Forget about this affiliate marketing program or that affiliate marketing program or this product or that product. If you don't know the basics of affiliate Marketing i.e MAP your going to fail.

So here's a few home truths about affiliate Marketing, there's a high chance you're not going to get rich over night regardless of what you've read. Boy are you going to have to work hard! I hope you can and like writing because you're going to be doing a lot of it.If you don't like the sound of this, then yep, time to think about ,"getting rich," another way.

Affiliate marketing is all about generating a load of high quality traffic to your blog, affiliate page, product page or whatever. If you want to register on the search engines like Google, you'll need a blog where you can promote your "whatever" and put you links. So if you want to arrive at or near the top of page 1, you'll have to learn about keywords and back links.

The principal way to generate a lot of traffic to your blog in affiliate marketing is by writing articles, which isn't difficult. At the bottom of your article you get the chance to promote your blog. If your article is interesting there's a good chance someone will click through to your blog. By doing this you are creating a link which in turn raises your standing with the search engines. Press releases have a similar effect although the layout is a bit different.

Then we move into affiliate marketing paid methods, like, PPC advertising and the new frontier ppcall tv advertising.Traffic exchanges and forums also play there part in increasing your traffic. So the future is bright alright, but only if you study how to M.A.P. and work very hard. Still interested?

About the Author:

Study more about affiliate marketing and M.A.P.

Ways to Make Money Online and Be Successful

By Davion Wong

It is necessary that you know some ways to make money online if you feel like you can no longer provide for your family. Indeed, life is getting much harder and the only thing so that you can do to counter its negative effects is to find for other means so that you can earn more. However, given the state of the economy, this possibility is hard if not impossible.

Knowing that life is not that as enjoyable as to how it was before, it is necessary that you know some ways to make money online. it is a good thing that the internet can provide for endless opportunities and it is just up to you how you can maximize its potentials.

If you know some of the ways to make money online then you are very lucky because this is one job that several people have become successful with. Some are so successful that they even made it as their main career. And the good thing about this is that there is no longer any need for you to have a degree or anything to be qualified.

One of the simplest things that you can do is to create your own blog. Of course, you have to make sure that it has a nice content and that it focuses on a single niche. In time, visitors will continually visit your blog and this is the time for you to avail of Adsense ads so that you can generate cash.

You might also want to try affiliate marketing if you have some knowledge about this kind of business. You are just going to promote the products and services of a certain company through your articles. You will promote the products ands services and once they are purchased you will get a commission.

You can also try an article writing service if you are good at writing. A client will usually give you a set of keywords and some article requirements that you are going to follow and it is up to you how you are going to elaborate it. You will be paid for your work either per word or per article.

You can also build your own retail store and this is one of the most effective ways to make money online. Of course, you have to make sure that your products and services have good quality so that people will patronize it.

However, it is still very important that these ways to make money online will not instantly make you rich as there is still a need for you to work hard for it.

About the Author:

Make good income from these readymade review sites set up for you within 5 minutes. Read this article on how to make extra money from home.

Email Marketing Campaign: Designing For Different Forms Of Electronic Mail Audiences

By Erica A. Townsend

Entrepreneurs normally send only one type of message to a strictly focused checklist of recipients. But in actuality, the e-mail is seen by ten different types of audiences who read the message in ten different ways. Therefore, you will need to create a message design which satisfies the wants of majority kind of audience as doable, as an alternative of making a unique message for each type of audience.

Things get much more sophisticated when audience preserve shifting. It might occur that the identical recipient reads the message with a special perspective from edition to version, depending on the time or mood constraints. This downside might be solved by understanding the major e mail audience. Then the design ways may be designed and the potential of the e-mail being learn by everyone might be maximized. There are eight forms of audiences: Identifiers, skimmers, readers, HTML readers, text reader, cellular, desk, and searchers.

Identifiers have just one goal. They examine from address and subject line to make determination amongst the opposite emails which have overcrowded their inboxes. They make recognition and delete the remainder of the emails which they do not wish to read. For such viewers nice topic traces and clear branding make the greatest impact. Snippet or the highest line of the emails can be displayed in the preview pane, so this textual content is of all significance as it could assist to make the difference between studying and deletion. Usually the business individuals fall into this class who wish to clear the inbox after they arrive to the office before the first assembly or when they are ready for their flight.

Skimmers transcend from address and subject line by actually opening the email. However they learn the e-mail as fast as potential, noticing only headlines, subheadings and calls to action. Then they make the decision whether to delete the email or learn it in detail. When the e-mail is being designed, these copy factors must be worked upon in an effort to ship the central idea and guide the skimmer towards the click through. Skimmers do not even enable photographs, if they have been blocked. Thus, sturdy text content must be designed to deliver the content with out much focus on the images.

Readers are a little bit forward of skimmers. They learn from deal with, topic line and open the e-mail and skim few sentences between the headline and call of motion so as to be taught extra concerning the e mail topic. This helps them with the clicking by means of hurdle. These viewers also activate the pictures or click on on the net version link.

Each email ought to have each HTML and text model of the message. Since many of the readers now-a-days are using their moveable devises for checking emails, here text model will likely be of extra use than the HTML model with images. HTML design dose takes more time, but few more minutes must be dedicated to make the textual content model attractive. Embody URLs with text as quick and as clear as possible. Simply readable textual content messages increases the number of clicks by an ideal percentage.

E-mail design is encountering new problem due to the growth of cell readers. Some PDAs show HTML model appropriately, whereas the others present traces and contours of irritating HTML code. Again, matching the fitting format with the fitting reader is important right here, but hundred percent is impractical. If an interesting message isn't being displayed properly, cellular readers will save the message to later read it on their laptop computer or desktop.

Desk readers are the largest audience for which majority of entrepreneurs design emails. This viewers can also be the one most likely to behave on the email. Design technique used to optimize emails for other audiences may even prove efficient for this explicit group too. Desk readers can also be skimmers or readers. Therefore, here too, you will need to focus on the top line of the e-mail, aside from the topic line.

Searcher audiences begin as members of one of many other type of audience. After they see something which they like however cannot take care of it at the moment they save it for later. Once they have time they need to discover the message in a flash. So if the message doesn't stand out, it will likely be forgotten about. Once more right here it is very important design the topic line, prime line of email and sender deal with properly.

About the Author:

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Quick Ways to Make Money and Earn More

By Davion Wong

One of the most common concerns among several people is on how they can learn some quick ways to make money. Indeed, during these times when everything is getting harder, it is frustrating to note that our savings may never be enough to provide for the needs of our families. And even if you work doubly hard, we just cannot make ends meet no matter how thrifty and hard working we are.

It is a good thing that there are several people who have are brave enough to find their own quick ways to make money and they are very successful so far. They have built their own business and slowly expanded. If you want to try this out, you must start with a little capital first so that you can adjust.

Unfortunately, there are also those who are holding two jobs just so they can double their income. However, this is a wrong way to do it because you are just abusing your body. And besides, there are still other quick ways to make money and you just need to discover them.

One of the most effective ways is through the internet. ASs we all know, with the advancement of the internet technology, things has never been the same. With its very great potentials, you really have to make sure and maximize it for your advantage.

If you have an internet connection, then you might want to put up your own business through it. If not, you can also try affiliate marketing, and web hosting. Specifically, you can try writing reviews, commentaries, blog posts and the like and earn from the advertisement.

One of the best things about this is that you will be able to manage your own business. There are several quick ways to make money but what you really need is something that you know how to run. For instance, if you are into fashion, then you can use the internet to promote your fashion business.

There are several quick ways to make money but what really matters most is that you have the knowledge and the experience to back it. You have to know what you are doing because it is very difficult to dwell on unfamiliar territory.

There are still other quick ways to make money but the most important thing is that you have the determination and the discipline to make everything that you venture in successful.

About the Author:

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