Sunday, January 31, 2010

Get Your Competitive Edge By Creating Thought Leader Status For Yourself

By Annie Jennings

Add lots of buzz to your business, your reputation and your standing in your industry by becoming a socially relevant expert. It's not hard to do this and once you do, you'll get high quality attention and attract new clients. Begin by following the major internet news sites and spot the stories that pertain to your area of expertise. Choose to follow these stories as they develop so you can have a history of knowledge on the story. Start to form opinions about these news stories based on your own expertise and knowledge.

Comment on the news using your blog as your "practicing format". Why a blog? Still formal but with less pressure - no one needs more pressure. What you need is PRACTICING commenting concisely on the issues of the day in a conversational tone. This mimics the style of a TV or radio show. TV and radios shows like commentary that's focused, concise, to the point. They do NOT want to hear about what happened yesterday, they don't want yesterday's news but they want your fresh and current comments.

Blog everyday! That's right. It's not hard and not time consuming. Blogging everyday will you build up the expertise you need to be cutting edge so you can offer insight and commentary based on your history of knowledge about the topic. Success is about keep you finger on the cutting edge of society. What is the news in your industry, what are the challenges and what are they talking about? You want to know these answers!

Stay current in your commentary. Yesterday's comments are about as in demand as yesterday's newspaper - everyone knows what it said and now everyone wants the update! New fresh commentary, new perspective on the news, commentary on next steps. As more news events unfold in the story you are following, keep the updated commentary coming on your blog. This proves you know the story and have been following it as it was unfolding. This in depth knowledge will be helpful to you and may be the reason you are booked above someone else.

Be an ORIGINAL THINKER. The more you study and issues and then blog or comment about it, the more your comments will be fresh and original. The media wants YOUR perspective and remember, you are applying your knowledge credentials experience and wisdom to the issues under discussion. The more you do it, the easier it is to create appropriate and solid commentary quickly. Start to think in terms of solutions - such as, if I had to solve this problem how would I do it? Try to think of new solutions to old problems. The spark of creativity is fueled by your "blogging" foundation. Trust the process. It works.

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Effectively Promote Your Website With These Tips

By Julie Johnson

A few years ago, advertising your business was a simple task. Businesses utilized billboards and newspaper ads to get their name out into the public. Back then this was one of the most successful marketing strategies that a business could use, today it is not as profitable. Instead of looking towards billboard and newspapers for a service, customer now log onto the internet and everything they are looking for is right at their fingertips.

This means essentially that no matter what business you are in, you will need to stake a claim on the web for your business or get plowed over by your competitors. Creating an internet marketing plan for your business should include at least the three following players, Yahoo, Bing and of course internet giant Google, because if people are going to look for you on the web, they are more than likely going to look you up under one of the three major search engines.

Many companies create a great website, but do little to improve their rankings on the major search engines, which mean that they are missing out on potential business. The research supports that when people search something on Google at least 50% of them will click on the first site that comes up under those search results. And so if that isn't you, then you may be missing out on potential business.

So what is the best way to go about making your business visible to others on the web? Well, honestly the two biggest factors are valid links to amazing and relevant sites and of course fresh and informative content that will help inform potential customers as well as attract search engine spiders to your website.

If you accurately mange these two factors you will enhance your website and assist it in gaining higher rankings for your keywords. Any company can accomplish Search engine Optimization as long as they put in the effort and have an understanding of the importance of relevant links and keyword rich content.

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Introduction to E-Commerce

By Ashtra Bright

E-commerce is defined as the online dealing of business, connecting a vendor or seller and a purchaser. Diverse products and services are being offered, but it's key cornerstones is that the interactions, deal sign-ups and the payment processes happen online. According to www.searchcio.techtarget.com, e-commerce can be split into the following:

E-tailing or "virtual storefronts" on Web sites with online catalogs

Utilization of demographic data through Web contacts

Electronic Data Interchange (EDI)

Business-to-business buying and selling (B2B)

key facet of e-commerce is online shopping. Online shopping was actually developed by Michael Aldrich in 1979. E-commerce has earned a foothold in the today's world. Nearly in every corner of the globe, people have accepted the advancing importance of e-commerce. It gave rise to electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

1. Electronic funds transfer - is the computer-based systems that are utilized to do electronic financial transactions.

2. Supply chain management - is the management of integrated businesses involved in rendering products and services to consumers.

3. Internet marketing - is simply put, the selling of products over the Internet.

4. Online transaction processing - is used to facilitate and handle transaction-oriented applications through data entry and processing.

5. Electronic data exchange - this is the transmission of data between companies or organizations through electronic means.

6. Inventory management systems - it is electronically tracking objects or materials through the use of barcodes, or other automatic identification for the inventory of objects.

Electronic commerce conducted between business is most commonly named B2B or business-to-business. Meanwhile, electronic commerce conducted between businesses and consumers is called B2C. E-commerce actually falls under the umbrella of e-business and also covers data exchange for the facilitation of the financial and payment aspects of business deals and transactions.

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Saturday, January 30, 2010

Wonder What Is Blogging And Why You Should Setup A Blog?

By Andrew Egorov

What is blogging and why you should setup a blog at all? Blog is short for web log. So it is basically a way people write comments on the internet for others to read about. People use blogs to help others keep track of what is going in their lives. For instance years ago people would send out newsletters in different times of the year like around the holiday season.

Now most internet experienced people use a blog. They create a blog and let people visit their blog to read their latest entry. But people figured if they could use a blog for personal reasons they could use a blog for business reasons. They started promoting products with their blogs. So what started as a way to write personal messages on the internet has become one of the best ways to promote products and make money on the internet.

But then people figured they could use the blog for business reasons. And this is a great way to promote your products or affiliate products because you do not need to spend money on hosting as you would do for a website. Affiliate products are those products you promote for others and you earn a commission when you lead someone online to buy that product.

The blog is a great way to do this because you can create a blog and then talk about on your blog about how great the product is and then create a link where people can click on to go to the order form for that product. You did not have to build a website and you did not have to pay for the hosting fees for a website. But you are able to promote the affiliate product and make a sale from it.

If you are not used to building a website you might have some trouble learning how to build one from scratch. But not with a blog because they are very simple to do. All you have to do is sign up with a service and follow the steps. There are several blog hosting internet companies to choose from.

They provide the template and also the different backgrounds and styles to choose from. Before you know it you will have a great looking professional appearing internet presence. You will not have the cost of a website or have to go through the trouble of building one.

The advantage also is that you will be adding new and fresh content a regular basis. The search engines love this. So you will be ranked high on the search engines which means more traffic to your site.

So if you have an online business and you do not yet have a blog start one today. Even if you have a website you can benefit from a blog because you can always link your blog to your website. All the new traffic to your blog will be interested in going to your website for your product information. You will increase your sales no matter how you choose to use your blog.

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Thursday, January 28, 2010

Website Design What To Do First

By Larry Edwards

In the matter of website design what to do first, a person who is contemplating starting a website or some sort of blog and who thinks that he or she might like to take a crack at designing it needs to keep a few things in mind. First of all, anyone interested in designing a website should sit down and come up with a plan or a concept for what it should look like.

This means, of course, that no small amount of research is going to need to be done beforehand. What is meant by research is the fact that a person will need to correctly identify the market or niche that the website is going to be targeted at. Eventually designing a site that gives the viewer or reader the impression that it is about bicycles when it is really about motorcycles is just one example of intelligent website design.

Along with deciding or determining the kind of niche that the website will be targeted at should be a realization that the site must, above all else, be usable and logical to any visitor or reader who happens to land there. This can create a bit of tension between the desire to make the website look space-age or really relevant, graphics wise, and the need to also be functional and easy to maneuver around.

Those who fail to realize this simple requirement (usability) tend to have websites designed that require multiple plug-ins or that end up taking a really long time to load on a user's computer because they are extremely heavy with graphics that cause images to load very slowly. Studies show that most viewers of a website will quickly move on if they have any sort of issue viewing that site.

This is why it is important to do the research, identify the market or niche, and then -- first of all -- design the site so that it is extremely usable. Most experts recommend that websites should try to make use of black text on white backgrounds if possible. If a background is desired, designers should also try to use a plain-color background or go with something that is very subtle.

This is why it will be vital to make sure that the text itself is in a printable color, meaning that while white text on a black background looks good, if it doesn't print in some other color other than white they're going to be many user complaints or visits to the website will quickly drop off.

In the end, the matters of website design what to do first come down to research and then usability. Conduct your research to make sure that you are coming up with a thoughtful and relevant website and then make that website extremely easy to use when visitors arrive there.

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Increasing Traffic With SEO And Website Design

By Bill Lloyds

Selling a product or service to a local customer base often does not provide a business with the needed growth opportunities to thrive. By expanding a customer base a business has the capacity to expand ex potentially. However in order to expand in this manner it is necessary to employ more strategic marketing tools. One of these tools involves the use of SEO and website design.

There are thousands of websites designed on a regular basis which are vying for the market of customers that will help their businesses to thrive. Many of these businesses have some idea of that search engine optimization is. Some businesses may have been approached by companies offer SEO services and thought that it would make little difference in the overall impact of their marketability. However with careful planning and use SEO and website design are intricately linked when used as an effective marketing strategy.

SEO can play a vital role in the ranking of a business or company on the search engine directories. When websites are scanned there are certain key words that cause the entire website to be placed in a higher ranking than other website. These are the words or phrases that are used most often when people search a directory for a product, service, or information.

There are companies that offer website design services which do not have staff who are familiar with the concept or format requirements to incorporate SEO into the design of the site. There are SEO companies that do not have the staff on hand who have the unique skills and talents required to make a website design that is attractive and enticing for a visitor. However, in recent years there have been some companies created that provide both services and have the staff on hand that are trained to provide both SEO and website design.

Companies that select internal employees to create websites often find that the skills and expertise required are not available in a regular business setting. The field of SEO and website design is very specialized and requires a unique skill set that often is not found in an office or business setting. Companies that have a site designed then hire a full-time staff person to maintain the site often see much better results and also find that the long term cost effectiveness makes the initial investment of an outside resource well worth it.

When a specialized SEO and website design company is retained by a business there are many meetings held to create a design that will be effective and attract the target audience for the product or service. The language of the content must be carefully thought out and placed in the body of the website in a manner which will elicit positive responses from visitors to the site.

Many website designers have perfected techniques for creating sites that are user friendly and provide the look that is required to attract a large audience. It is the purpose of SEO to take the site one step further and provide the content within the design that will increase traffic to the site and raise the search engine ranking of the site.

A growing business finds very quickly that a well designed website affords the company many long-term benefits. The customer base is expanded from a local market to a global market, the sales of products and services increases, and the objectives of a business are more easily met. SEO and website design can be costly in the initial stages, however these costs are quickly offset by the increased sales and customer interaction that is attained.

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Monday, January 25, 2010

Niche Marketing Success

By Michael Fleischner

If you been considering getting your hand on private label rights (PLR) articles or products, you should think about using new methods to fully utilize these assets for the purpose of making a living online. The fact is that many marketers have been using PLR rights to develop products that earn them a substantial living selling online products.

There are a number of different ways that you can package PLR informational products and software to being earning an online income. Here are a few techniques I have used to supplement my income and provide value to individuals seeking valuable content.

Create New Niche Focused Bundles. By assembling about half a dozen related articles or products around a single theme, you can focus your efforts on a particular niche. Simply put together six or eight products on the same topic and offer them as a bundle. Once you have decided which products make an enticing package, relabel your product with a provocative title. For example, if you are creating a package on gardening, name your package "Gardening For Beginners". Then price your package in tiers with the lowest price being for the articles or software themselves, the middle tier with resale rights, and the top tier with private label rights allowing individuals to customize the components.

Create Niche Membership Websites. Start by creating a membership site about a particular niche. Then, create and distribute about half a dozen related products in the form of software or information on a monthly basis. For individuals to get access, you they must pay a monthly membership fee. Fees can be as low as $7 per month. With a short list of members, you can create a recurring revenue stream on autopilot. Once you have done this for one niche, expand into other specialty areas that are in demand. As you add additional niches, your income grows exponentially.

You can increase your membership by using private label products. Add resell rights for members, an exclusive option, and you create a larger following that truly values what you provide.

Create New Products. Once you have found a niche and accessed PLR products, you can then create unique products that meet the need of your niche or audience. As a result, you will have products that no other site is using and can shape a unique offering around that product. The benefit of product creation is that you have something unique to offer that is not available anywhere else. An additional benefit is that you can price your product independently and determine how best to distribute giving variable rights and licenses.

A fantastic way to market your product is by developing an exclusive report about the niche you are serving. When you distribute this report you can start to collect names of target customers and let your auto responder move them through the purchase decision process.

Using private label rights products can be a great way to earn a living online. Moreover, PLR is a great way to supplement your income. Begin your PLR business by buying access to a private label rights website. After doing so, determine how you would best like to begin offering these products. Whether you sell them, license them, or create a membership site, you will soon find a recurring revenue stream that grows over time.

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Advantages and Disadvantages of Money Making Opportunities

By Desmond Healy

The search for cash creating opportunities is often being pursued by individuals. While the production of the cash making opportunities is high, the results desired from them are scattered and never guaranteed. When making the decision to follow one amongst the many cash making opportunities there are many ways that a person will go. The 1st opportunity involves the traditional technique of business development inside the physical atmosphere of the outside marketplace. Going outside the norm and utilizing the money making opportunities of the net is that the second business opportunity as you employ the virtual environment to cater to the net consumer. Both of those money making opportunities offer a private the prospect to profit if their plan of business and marketing is implemented effectively.

It is important to understand the benefits and downsides of each of the cash creating opportunities thus that a person will evaluate the best plan on the market to them. The first chance involving the ancient money creating opportunities in the physical atmosphere is an chance that many individuals are acquainted with. The institution of a business during this surroundings sets out clear expectations and demands that the majority people would be aware of. An advantage of this style of business and selling is that it promotes a feeling of security since several of the obstacles an individual will face are predictable and often expected.

The disadvantage of this style of cash making opportunities is that the physical establishment of a store usually places a limit on your development primarily based on regional restrictions. Without the inclusion into a national chain or the event of your own chain of stores you are restricted to serving customers usually at intervals a twenty mile radius.Another disadvantage is that the creation of a physical store typically demands the event of a staff to cover your store so that you are not operating seven days a week, taking funds from your profits for a salary expense and leaving your sales in the hands of relative strangers.

The use of the internet represents another of the cash creating opportunities that individuals will utilize. The net represents a brand new virtual marketplace that has created huge success with consumers and great profits for businesses. The self operating talents of an online store offers business homeowners the chance to manage their business on their own while not the requirement for a staff. Without the necessity for a staff owners will save money with regard to a payroll expense and manage all the operations on their own.. The ability to currently compete inside a global market is another advantage that may be obtained in the web environment. Regional restrictions not apply when you can sell your product or services to any shopper across the globe.

The size of the internet for an organization can represent a attainable disadvantage. Marketing greatly varies compared to the traditional marketplace as technological information and experience is vital to a successful advertising plan. Another disadvantage is found with finding the proper niche for your company.

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Thursday, January 21, 2010

Learn About Makeing Easy Money For Newbies

By Rex J. Schlatter

Internet marketing can bring you a lot of profit if you follow some simple steps for makeing easy money for newbies. This can be your dream job because you can do it from anywhere. All you need is a computer and you can even work from home. You will not be depending of any job. Be your own boss and have the life you always wanted.

There are hundreds of niches to choose from. It's important to choose one where you can earn money. To find it you should take your time and do an online research. Remember that you will have to compete with other talented marketers if you pick a very popular niche. In this business advertising is the most important. This is why you can start with selling affiliate products. You will sell other people's products for a commission. In time your skills will improve.

The easiest way is to create information products. Be sure that people can download them after paying. This will save you time and money because you will not need to send the products through post. You can write more eBooks and sell them on your website.

Work hard to advertise your products. Some internet marketers have very good products but without a good promotion it's impossible to sell a lot. If you don't have enough money to invest in advertising you should know that you can also do it for free. You must work a lot for this but the results can be amazing. If you buy traffic from a company you must avoid any automated traffic. Remember that your main goal is for real persons to purchase your products.

One of the best strategies for attracting visitors is writing and submitting articles to directories. This is totally free of charge. You only have to follow a few simple rules. For example you can post a link to your sales page in your bio and never in the article. Try to write informative articles to make people click on your link.

Join social media websites to advertise your online business. This is a great opportunity to attract visitors and convert them into clients. You can write about your products and post a link to your page. Nowadays more and more businesses are subscribing to social media websites.

There are hundreds of directories where you can submit your website. The only problem is that it takes a lot of time to do this. You need to be very organized. Check every day for new directories where you can post your link. You will not see the results from the first month.

You can buy some good products or services to improve your online business. If you decide to do this you must be very careful. There are a lot of scammers. With a simple check on the internet you can find if there are any complaints. Follow some very useful tips and you will become a very successful marketer.

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Tuesday, January 19, 2010

Why Is Ecommerce Shopping Cart Important?

By Benedict Perez

Ecommerce shopping cart is definitely associated with global marketplace and increased sales. Hence, it is now viewed as among the necessary things that online businesses must have regardless of its genre for them to be able to cope with the demands of this competitive business world. It will certain give you the cutting edge as far as order processing, inventory management and information storage are concerned.

It is now gaining popularity. Hence, you need not have to worry about finding the right one as it is no longer hard to find it anytime you may decide to use it to enhance the ecommerce you are engaged in. This is because of these essential and enticing things that this kind of software can do to boost any kind or size of business.

Ecommerce shopping cart offers tempting yet economical boost to any kind or size of business. With this kind of shopping cart, you can definitely expand your market margins from being small scale to possible global horizons and highly focused market segments. Having this kind of shopping cart will also boost your business' potentials and eventually give you a prominent edge over your competitors.

Budget should never be a hindrance for you to showcase the potentials of your website with the right online shopping cart. Hence, you need not have to worry much about the cost you need to incur to have the most efficient and reliable ecommerce shopping cart. You can always opt for much cheaper type of this stuff which is as efficient and as reliable as it can be.

Ecommerce shopping cart works a lot for changing prices listed in your website, customizing your products as will as making simple to intricate innovative models for the kind of business you are engaged in. It can indeed do so much for any kind and size of businesses. These are only a few of the many essential wonders that this kind of shopping cart can do for businesses regardless of its genre.

It also helps a lot in collecting and managing valuable customer-related information, including customer's ordering patterns. This is very essential in building a comprehensive customer database. This will eventually sharpen the marketing as well as the promotion strategies of whatever business genre you got.

Ecommerce shopping cart also provides the needed convenience for your clients and customers. Other than that it also gives them the chance to avail and reap the benefits of online shopping that most if not all shoppers are always looking forward to get. This is especially true with the big discounts they shall get aside from all the other freebies for them to grab whenever they do their shopping online.

These are just a few of the many essential points that this kind of shopping cart essentially important in all kinds of online businesses. Now that most shoppers are eventually turning positive attitude towards faceless transactions of shopping online it is indeed essential to have especially. Hence, it is really important for you to get the edge over your competitors with the most efficient yet practical ecommerce shopping cart.

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Monday, January 18, 2010

Google Adwords Advertising Advice

By Justin Harrison

Most of the internet marketers have misunderstood that those keywords which are commonly used are the ones which are good for advertisers. Though it is true, but still it is not the main factor in the competition. It is an important job to choose the suitable keywords for an advertiser which would bring in more traffic.

The use of special modifiers narrows the field a bit so that you will attract a higher quality audience. For example, use the term "flower gardening" instead of just "gardening" and you will eliminate the crowd that is more interested in vegetable gardening. "Perennial flower gardening" would be even more specific.

There isn't much benefit to an advertiser if the receive many clicks but below average conversion rates. Viewers who are merely clicking on ads and not purchasing anything are only costing the advertiser money. Drawing more likely candidates requires well targeted keywords. This results in a better conversion rate and better ROI.

To get traffic to your site, you need to figure out what key words you want to use. Think about your product and think about what the product will do for the customer. And from there you can figure out what key words you want to add. This way you will get a lot of clicks to your site and then you will have potential company's.

It can also be helpful if you learn to think as a customer would. Google offers the recommendation to list all the things a customer might type into a search engine while looking for a certain product or service. Consider the possibility that there may be several different spellings for those words. As an example, foods which are low fat could also be called "light" or "lite". Either spelling should be a keyword so that every potential customer is reached.

It is vital that you keep track of a campaign's effectiveness. Google's conversion tracking tool and Google Analytics can help you do this. They can be used to evaluate each new campaign and any revised versions you may use. If you are disappointed with the clicks an ad draws you can make changes as necessary. Then you can evaluate the results of the changes and fine tune things further if you need to.

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Saturday, January 16, 2010

Four Great Tips - The Secret to Killer Ezine Topics

By Veronica Carrillo

Ezine marketing has become a powerful tool for promoting a business. Despite its proven effectiveness, some would-be marketers are hesitant because of the creative process. Coming up with good ideas and intriguing topics for your publication can be more difficult than it sounds. If you are struggling to generate quality content, the following four tips should definitely come in handy:

Share Your Expertise One of the easy ways to come up with ideas for ezine topics is to simply share your expertise. If you are passionate about your field, put that effort into your campaign with some great writing. What if you are not a professional writer? Very few of us are, but you can still produce good stuff. If you have trouble expressing yourself, identify a problem within your niche, and write down the solution in small steps. This will it easier for you to write and benefit the reader at the same time. People find great value in step-by-step problem solvers and if you can grab the reader, you can make them crave more.

An Ezine The term ezine is a portmanteau of the words electronic and zine. Contrary to popular belief, the term does not originate from magazine. It is actually derived from "fanzine", a printed publication maintained by fans of specific niche topics. These publications are labeled as so because the fanatics typically freely distribute them, doing so out of passion for the topic rather than profit. Due to the similarities and the aspect of the internet, it is no surprise that the words ezine and newsletter are used synonymously. Many people have their own method of distinguishing the two, but only end up describing the same type of publication give or take a few factors. However, it is the diversity of the ezine that truly separates it from a newsletter.

A good way to do this is leveraging the many ezine directories online. Most of these directories will allow you to submit articles and even register your entire newsletter publication. They function pretty much like search engines and your content will be listed accordingly in the proper category to make sure interested readers can easily find it. This an effective method for attracting both subscribers and advertisers that may be interested in doing business with you.

Find Out What Your Readers Want You probably have a good ideal what your readers need, but do you know what they really want? When trying to drive home something you think the subscriber needs, you have about a 50/50 shot of gaining a reader or blowing it completely. If anything, they will skim through your ezine, and may never give it another look.

You can make sure your topics stay relevant by researching and discovering what your readers truly want. Once again, there are many options available to you. Try searching in places like blogs, forums and social networks associated with your niche. People love to post comments expressing their desires and all their rage. Take advantage of this and show them you have a solution.

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Thursday, January 14, 2010

SEO Survival of the Fittest With Google's Universal Search

By Stephen Daniels

Darwin's proposed Theory of Evolution, was an attempt to explain the development of species. The idea of natural selection, that the strong survive and the weak die off, has been integrated into the modern understanding of biology, but the organic world is not the only place where this survival of the fittest takes place. Quite the contrary: natural selection dominates the online business realm as well. However, while circumventing biology can be nearly impossible, utilizing the online marketplace to stay on top does not have to be as difficult.

The key is to understand how to survive. While companies around the world launch websites, only a select few make it to the big time. These company websites receive millions of hits and show up front and center on major search engines. In fact, being featured on the front page of a Google search results list is the best way to stay ahead of electronic natural selection. That task, however, is easier said than done.

Internet searches traditionally have displayed results through a ranking system. This system worked by examining the content of the page and rating its overall relevance to the search being performed. The search engine would then present the designated sites by their rank. There are certain drawbacks to such a straightforward approach, though, since this type of ranking only utilizes standard websites. In order to create a more comprehensive search experience, Google drastically revamped its searching capabilities in 2007 with the concept of Universal Search.

Opening up searches, Universal Search includes blended results listed by comparative ranking. Comparative ranking works similarly to traditional ranking, by analyzing the content and determining its relevancy to the search being performed. However, comparative ranking takes the process a step further, weighing websites alongside other online mediums, such as photos, videos, blogs, press releases and more. This goes hand in hand with blending, which provides search results for the full gamut of online mediums cohesively on a single page.

In this way, Google's Universal Search has changed the way online prowess must be achieved. Now, companies and website developers must utilize a Search Engine Optimization (SEO) 2.0 approach, focusing not only on content with keyword rich copy, but also optimizing all of their digital media, thus showing they are the best "fit" with a strong, multimedia approach. By incorporating rich media like images and video, websites can increase their comparative ranking, being strong enough to overpower a greater variety of sources.

SEO marketers must diversify into a number of areas they may not have considered before.

* Blogs mentioning your website can now be used as marketing tools to drive traffic.
* Press releases are listed in the blended news results; used properly, this can be one of your most effective tools. News is ranked chronologically as well as by relevance; by keeping your website prominently featured through regular press releases, you can optimize your search engine results.
* Images are more important than ever before, and tagging them correctly ensures your site gets the proper recognition.
* Including your company website in local online directories gives you one more way to improve corporate visibility.

The Search Engine Optimization (SEO) 2.0 approach is the only way to achieve internet dominance, ensuring online business survival at all costs.

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Sunday, January 10, 2010

Looking To Get More Traffic To Your Web Site?

By Julie Johnson

When you create a website the point of that website is to deliver your message, no matter what that may be, to as many people as possible. If you are a business owner, your message is going to be about your business, what products or services you offer, and how your customers can get these products or services. The best way to get more customers to your web site is to improve your ranking with search engines, which means SEO management. There are other ways, though, of getting more traffic to your site.

Another way to advertise your web site, and improve its visibility, is to use social networking sites to advertise your business, and provide links to your primary web site. Many people are now connected through social networking sites like Facebook and MySpace, creating a page for your business within these social networks can help improve your exposure, and direct more traffic to your web site.

Yet another strategy for increasing exposure for your business web site is to use online advertising. Probably the most popular online advertising strategy is Pay Per Click where you pay an internet search engine to advertise your business. For each visitor who is directed to your site from the advertisement link, you pay a predetermined amount to the search engine.

All of these individual strategies are effective means of drawing more customers to your web site, however your business may be better served if you use a combination of these methods. The more things you can do to improve your web traffic, the better the chances are that you will actually see an increase in traffic. Of course improving your search engine ranking should be a key component to any strategy focused on increasing web traffic, since most people will be using a search engine to look for business that offers the products or services you are looking for.

SEO management is the key to increasing your search engine rankings. SEO, or search engine optimization, is the strategy of increasing the keywords and relevant information related to these words in your web site, in addition to other strategies that are all focused on increasing your rankings. If you are not familiar with SEO management, then it is recommended that you meet with a company that specializes in SEO management, since this really is a critical part of increasing the number of customers who can find your web site.

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Friday, January 8, 2010

Importance Of SEO And Its Basic Concepts

By Remus Lim

Search Engine Optimization or SEO is an efficient method of enhancing the traffic to your website by adopting certain techniques to rank higher on search engine results for particular keywords. With the arrival of the internet and its growing popularity and sophistication, people are more and more relying on obtaining information through a fast internet search. Hence, search engines have become an important source of traffic for most websites, and SEO is now very essential for the websites' success.

As the number of websites is constantly rising on the internet, the dependence of users on search engines has risen even more. All top websites receive more than 50% of their traffic through search engines, which shows how essential SEO is for bringing in visitors. In fact, in absence of an appropriate SEO strategy, there is very little chance that you will be able to taste success on the internet.

The primary step towards effective SEO is to optimize the material put up on your website. The use of relevant keywords at an appropriate frequency in your website's content works successfully towards making the website search engine optimized and helps in increasing the search rankings of your web pages.

Link building is the next essential feature of SEO. Incoming links from external web pages show to the search engines how well known your website is which is then reflected in their results. While creating links, it is essential that you select sites that belong to the same field as your website does. If the search engines realize that links between your website and others have been artificially built, it could have a negative impact on your search rankings.

SEO is a continuous process and not a one time task that you finish and forget about. It will not help you much to develop a website, optimize it for search engines and then neglect this aspect. Remember to revisit search engine rankings for different pages of your website for different keywords, reassess and refresh the content regularly, and check the back links to various pages. You must constantly adopt measures to improve your web pages' search engine ranking in order to ensure steadily increasing traffic.

Considering the degree of importance SEO has for any website, formal SEO training turns out to be extremely helpful in imbibing the subtle details and implementing them. There are a lot of firms that offer such SEO training to teach you how to create a search engine friendly website. Learning SEO from seasoned professionals through these services is the most efficacious way of becoming an expert in this field.

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Webinar Strategy - Four Ways to Promote Your Business

By Stephen Beck

So you've decided to hold a webinar as part of your marketing plan, but where do you start? It is important to define your goals and desired outcomes for your webinar. Once you have done this, you can select the right webinar strategy to achieve these objectives. There are four major models for webinar strategy, each with its own benefits. Read the brief overview below to get an idea on which one is right for you.

The first webinar strategy is to hold a free webinar. The majority of this presentation should contain quality information although it is of course acceptable to include a sales piece near the end. This type of webinar should be full of good content and seek to educate your viewers. By sharing your knowledge, you can also feel free to show the participants how you or your product can help them.

In the second webinar strategy, you sell your services for what may be an intimidating process. Take a complex topic and break it down to educate your viewers. Explain all the steps involved in achieving what they want or need. This will help them understand what they do and do not know about the process. At the end, you can then show how you will be able to make the procedure easier for them.

The third webinar strategy uses the free webinar to hook viewers into purchasing webinar classes. If provide enough information in your free webinar, you will be sure to intrigue them. Make them realize that by purchasing further courses they will have access to even more of your knowledge and expertise.

The fourth webinar strategy involves showing your webinar to several groups of people. Although the content of each webinar is the same, the audience for each viewing is different. This allows you to promote your goods or services multiple times.

Armed with the knowledge of the various webinar strategies, you are now prepared to make the right choice for your business! I will cover each strategy in greater detail in future articles.

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Thursday, January 7, 2010

Unique Article Wizard Is Your Magic Wand For Marketing Success!

By Brad Selers

Is it your dream to have your website or websites give you financial freedom? Have you worked hard and done everything right, but seen little or no results for your efforts? Don't worry - help is at hand! The Unique Article Wizard (UAW) has been designed for people like you - people who want to see results from their online efforts.

What is Unique Article Wizard?

UAW or Unique Article Wizard is pretty self explanatory. It is a unique program that can generate quality articles for you. The unique thing about UAW is that every article is an internet traffic magnet.

Like so many of us "little guys" out there, you may be just about to give up on ever making money online. You simply can't afford to compete anymore. If you haven't given up yet, you may be thinking of taking out a second mortgage to get one of those expensive SEO "gurus" to help you get your website noticed.

You don't need to spend big money to get results. The Unique Article Wizard can help you get the results you need at a price you can afford. Even better, you don't need to resort to methods that increasingly backfire, either. "Black Hat" is old hat these days and quality content is in.

How does Unique Article Wizard do what you say it does?

It is simple, really. How many articles have you written or commissioned for your website, blog or for submission to article directories? If you have written your own, you know that writing quality content is a time-consuming chore. It simply is not possible to write all the quality content you need on your own.

A good freelance writer is worth his or her weight in gold, but that's the problem. They can end up costing you tens of thousands of dollars and even they can only type so fast. The cheap ones work in huge offshore teams using non-native speakers that give you content that is not only embarrassing, but drives customers away from your site.

Unique Article Wizard is literally putting this writer out of business, because it produces quality articles at a rate that not even a team of dozens of writers could work at. Would you rather pay someone like me thousands of dollars for quality content that comes at a trickle or pay a fraction of that for the same quality that can be yours in minutes?

Even more, UAW produces targeted links automatically and puts them where they should go to make your articles acceptable to article directories that are becoming increasingly intolerant of anything that looks like spam. These quality links are what search engines love. Between your hundreds of quality articles and your links, you will find yourself being noticed everywhere.

Of course, once your articles have been written, they have to be submitted. There are hundreds of article directories out there and even if you use an automated submission service, you still have to keep track of everything. Don't worry, the Unique Article Wizard can handle all of those details for you as well!

This short article only gives you a bare-bones idea of what this fantastic product can do for you. If you are serious about being a successful internet marketer, you owe it to yourself to check out the Unique Article Wizard (UAW) and finally get the marketing edge you need.

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Monday, January 4, 2010

Having an Effective Press Release Strategy

By Brock Hamilton

If I walked up to you and asked you what exactly is your press release strategy would you know what I was talking about or would you just give me a deer in the headlights look. Chances are you would do the latter. The reason for this is because many people are lost when it comes to having a press release strategy that is proven to work.

The harsh truth is that many companies big and small fail to use this in their marketing of the company. This can sometimes mean the difference between make or break. If you ask many business owners they have no idea what a press release is or how to use it in marketing, that is why I am here to help you through this sometimes difficult process and ease you into the world of press releases.

If someone were to ask you what your press release marketing strategy, would you even have a reply? Unfortunately, many businesses, both small and large, fail to use press releases as a part of their marketing strategy. Many business owners may not even be aware of what exactly a press release is, let alone, know how to use one to advertise their business. The following information will help you to figure out how you can use press releases as part of your marketing campaign.

The first thing that you need to know is what exactly is a press release. In short it is a written announcement of an event that is happening at your business, or to announce a product release. A press release does not have to written by a scholar, it just needs to give the basic information of who, what, when and where. Many companies will decide to have a press release written in house and will decide to do so as a cost effective method.

Now that you are familiar with a press release you will need to actually write the release itself. If you are not comfortable with writing the press release then you will have to hire a person to write it for you. If you hire a person to write your press release then you will also be able to get them to help in the distribution of the press releases. This will be an important aspect of getting the word about your business out to the masses.

Once you have the release written and everything a great idea is to take the press release and to post it to your website. This will help you in the fact that it will give you extra exposure to get the word about your business out and to make sure that you get an extra push in trying to promote your news or product. This has been designed as an overview of how the press release works and the many benefits that having an effective one will serve. If you really want to compete with the big boys then you will need an out of this world press release.

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Methods to Increase Traffic to Your Website

By Ahmed Elnaggar

Generating traffic to your websites is the most important factor for you online business success. It is like physical business if you do not have customers to your business or to your shop then you will never make sales or profits. First you need to choose your domain name and build your site but after these two steps you must start to generate targeted traffic to your website or else all your efforts on building your website is useless.

There are two main methods to generate traffic to your website. These methods are the paid traffic and the free traffic. In the paid traffic you are paying money to get traffic from search engines sponsor programs or another website that provides advertising space, while in the free traffic method you are getting traffic from free sources like search engines, blogs, forums and other websites that recommended your site as a good resource.

In paid methods you are paying money to company or broker to drive traffic to your site. It is really costly but it worth if you can use it right. There are many sources for paid traffic but you should choose the best method for your site. In email marketing you use a company that has big email list for customers and they send your offer to them. Banner advertising is better because you can put your ad in similar niche site and this will increase your site profits. The pay per click is the best because you only pay when customer click on your ad and come to your site which is money saver.

The best paid traffic method is the PPC because you can choose your customer's location and language. Also your ad will only appear for specific keyword which usually your product name or a problem that your product solving. You can choose how much you are willing to pay in each click and what is the maximum amount of money you are willing to pay for specific campaign.

In free methods you do not pay money to get traffic but you put huge amount of time and effort to get it. You must write high quality content in your site and you must have something different and special in your site to make people link to you and recommended you. The search engine is the best method to get free traffic but you should know the basics of search engine optimization to make your site rank on it. There are two other ways to get free traffic likes writing articles on the major article directories which will drive traffic to your site and start interesting blog that attract people to your website.

Search engines free traffic is the dream of every webmaster because once you started to rank you will get huge amount of free traffic but you must know the basic of SEO to rank in search engines. You may hire SEO expert or ask for advice from search engine companies but it will cost you a lot of money. You may search for free search engine optimization tips online and you will find a lot, but you should be careful of the unbiased information.

In summary, Generating traffic to your site must be your main concern because without it you will never make sales or generating profits. You should focus only on one method of the two methods of generating traffic and I recommended that you focus in the free method if you are expert in your niche or if you can provide something special in your site.

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Sunday, January 3, 2010

Article Marketing Vs. Pay Per Click, What To Choose?

By John Farcikan

What to choose, article marketing vs. Pay per click? It all depends really on the way you feel about it in the end!

It is not all that difficult of a choice to make once you know the pros and cons of both these marketing tools. But one thing is certain, you have to use one or the other, both can be beneficial but one may perhaps be more so.

Article marketing vs. Pay per click makes a very valid point but the real issue is how do you get more marketing bang for your bucks? You are the one who has to make this vital decision, the only thing we can do is help you make the right decision.

The secret is that search engines have complicated algorithms that in days gone by targeted keywords regardless of content. These algorithms have changed and become even more complicated, they now they target SEO content that contains keywords and good information that is organic in nature.

What really makes a difference to the success of a business is cost. Marketing, no matter how you look at it, is expensive, your business may not have cost you any money at all, with affiliate membership, blogs and websites being free today. But true success is measured by the bottom line and marketing is vital in order to have a bottom line. It makes good sense that the less your marketing costs and the more effective it is, the better.

Direct sales conversions are much more successful if your traffic is targeted, and while article marketing achieves this PPC does not really. It is more like shooting a big gun at a small target, while article marketing is the perfect sized gun for your target. Relevant content that is meaningful is more likely to attract attention from search engines. It is a good way to receive good ranking and maintain it in the long term.

Online business cannot afford not to obtain targeted traffic, and as far as article marketing vs. Pay per click is concerned, targeted traffic which converts to sales is essential.

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The Techniques Of How To Earn An Extra Income

By John Farcikan

The world today is a scarce place to get money. People are losing their jobs all over and are going in debt at rapid rates. People don't have the extra money to pay for their living expenses and have a little on the side at the same time. Many people are turning to the internet and looking for a way of how to earn an extra income. There are a lot of little things that are great to have but require some extra money. It could be a new book you've been waiting for or a new pair of shoes. Regardless of what it is, there are still ways you can obtain it. In this article I will explain how to can do this and maybe even have some more left over on the side as well!

What are the ways I can make some extra money? What do I have to do to get some dough around here?

The first and simplest thing you can do is get a second job. You can get a part time job delivering pizzas or working at a gas station. You could even get a job as a game tester or anything like that. It may not be ingenuous but it definitely is guaranteed to break in some extra cash if you need it!

The second way you can make some extra income is to sell something! You can sell a rocking chair that sits on your porch that you no longer use. You can sell just about anything that isn't garbage. There are even certain types of garbage you could sell for a few bucks (recycling)! You could also make a product. If you have a certain skill carving or any other trade then you could start your own little business! If you bake great cookies, sell them! Figure out the amount of money you would need to charge for each cookie to break even the sell them for slightly more than that. I guarantee if they are good, then a whole bunch of them will be bought!

Yet another option is for you to take surveys online or do some mystery shopping. There are many businesses that would love to hear your opinion on what you have to say about their products or their customer service. All you have to do is sign up for a mystery shopping service then wait for a call. You can walk out with a free pizza or some extra money in your pocket!

The final way you can make some extra dough is to do side jobs. Jobs like mowing the lawn or any other task such as that. With enough jobs like this you could be a regular handyman. There are also options like selling your hair or plasma. These won't be something you can do everyday, but can get you a few dollars.

That is the gist of how to make some money doing side jobs.

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Tips On How To Earn Extra Income At Home

By John Farcikan

Once you make the decision to work from home you will realize all of the benefits. You will save money on gas and perhaps the high cost of child care. Your computer and the internet can be the key to earning a good living at home. Try to do as much research you can to avoid all the scams. You should never have to pay anyone to get a job. You can learn how to earn extra income at home if you practice self discipline.

Most people seem to think that everything is a scam and you cannot make money from home. It can be difficult to convince others that working from home is possible. Once you find a legitimate position it is nice to work at home in your pajamas. It will not happen overnight but if you stay consistent in your search then you will find a profitable work at home position.

It can be difficult to find a legitimate company to work for. The competition is very high because so many people are applying for the same jobs. You will need an eye catching resume to set you apart from the other applicants. Employers may ask you for a telephone interview and you will need to spend time preparing for their questions.

Decide what type of work that you enjoy doing. It could be writing, taking calls, sales or perhaps you would enjoy a sales position. The Internet is a tool that allows employers to send phone calls to you for customer service work. You have many other options such as writing articles, blogs, books and reviews online. Enter the type of position that you would like into the search engines and see what pops up. Doing several searches will also help avoid getting scammed by people that only want your money. The best

The internet has opened doors for millions of people to work from home. You can be productive and successful as an employee working from home. It is important to have discipline and stay on task. Try to avoid common distractions such as children, telephone calls, television and surfing the internet. It is vital to have a schedule that separates work time from personal time.

You may be asked by employers to prove your dependability and if your home is free from distractions. Be prepared to explain your schedule and how you plan to be productive throughout the day. When you decide to work from home you must understand that hard work still needs to get done. Many people fall into a trap of thinking that working from home is easy. Try to remember that it must be treated just like a job outside the home.

Let your family and friends know your new schedule. Tell them that you will not be available during working hours. You need to treat your new position as a top priority in your life. Tell your family members that this is important to you and you need their help to be a successful worker at home.

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Friday, January 1, 2010

Best Home Based Business

By Ahmad Hassam

Are you looking for ideas to start a home based business in 2009? A successful home based business is a dream come true. It must be your dream too to start your own home based business. Internet has made it possible for many people like you and me to have a home based business. But the challenge is how to start a successful home based business. Yeah, soon you will be having information overload.

Most home based businesses require you to sell a product online. I am talking from my experience. You have to purchase the product just in order to become a member of that home based business. When you do that you will be provided with your own website link that you are required to promote online!

The success of your home based business will depend on how many people you can recruit in your down line and how fast. This will require a lot of advertising, cold calling and prospecting. You are supposed to advertise your website online. Most of the advertising methods are costly. If you do PPC on Google, Yahoo and MSN, you will find that most of the relevant keywords have been already taken over by your competitors and are costing something like $1-2. Are you ready to pay $1-2 just for someone to click on your website? Are you ready to spend thousands of dollars on advertising the website? You are supposed to recruit new members under you. Now the hard part starts.

Competition, competition and competition! Did you hear about Herbalife? Well it was a wellness and fitness product company that became so popular that everyone started to promote it and in a few years the market was saturated with Herbalife affiliates trying to sell the products. Where ever you will go you will find a lot of competition! Start hopping from one home based Business Company to another and you will find the market saturated with them. What to do then? Maybe not and if you try free advertising methods, they don't work at all.

Stop wasting money on buying home based business membership and then wasting hundreds and even thousands of dollars on advertising that home based business opportunity. I give you a very easy solution. Have you ever heard of forex?

Is forex trading difficult. You bet it is. You may take a few months to a few years learning forex trading if you have never done any investing in stocks. If you have been trading stocks than you can learn forex trading in weeks or a few months! Why I am suggesting you to try forex trading? Forex market is the world's largest market. Everyday 3 trillion dollars get transacted in the forex market. I think you must have heard about forex trading.

I want to introduce Tom Strignano to you. He has been the Chief Currency Trader in a number of elite banks. He has been a professional forex trader for the last 25 years. He says if you can read an email, you can trade with his forex signals. The other day, one of the members made a cool $15,000 with his forex signals.

If you can read an email, you can follow the instruction in his forex signals with a few clicks, you can start making money trading forex. You trade forex from anywhere. You can even trade forex from your cell. Yeah, any mobile phone can be used to trade forex. Subscribe to his forex signals. Try them and see if you can make money with them. If you can't, simply forget about them. You must be thinking that you need to pay something to try these forex signals. Not at all! Try these forex signals for two weeks risk free on your demo account and see how much money they make for you. Nothing can be more risk free than this! He will not only provide you with his forex signals but will also mentor you and coach you in forex trading. Now there is no selling, no advertising in this home business.

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