Monday, November 2, 2009

Article Marketing: Unique Articles Only

By Dirk Andersen

Do you want to get more traffic into your sites? Well, a good way to do that is by embedding back links to your pages in articles that you write and submit to various online sites. Before you get too excited, you need to realize that this approach works spectacularly when done intelligently.

You don't have to spend a lot of money, but you will have to spend a great deal of time writing up and submitting your articles to the multitude of accessible article directories and e-zine lists. A good piece of this burden can be relieved if you use an article marketing submission tool, which can be had, gratis or for a fee, from online sources.

Write an article with a high degree of quality in mind, and use all the knowledge you have accumulated about search engine optimization strategies to come up with a set of keywords that will effectively represent your particular bailiwick -- and don't forget that you want your article to be viewed as a rich resource for other authors. Once you have the article edited to your satisfaction, then insert the text into your article marketing tool, and launch it away

The Problem: When you send the same exact content to every article directory, you are promulgating hundreds, perhaps thousands of duplicate documents. Which is fine, until the major search engines process through them and begin to generate back links. They are engineered to detect duplications and to not create links beyond the first occurance of a particular packet of text. So you will likely end up with just one back link for your article and very frustrated.

The Solution: Continue to submit articles regularly. But don't submit any single unique article more than once. That way you avoid duplication, and you are assured of getting a back link to your website in all your articles. If you can manage to publish at least one article each week, then over a few years, you will accumulate hundreds, possibly thousands of back links to your venues.

Alright! Now, you are champing at the bit to write those articles and begin to reap the rewards of increased traffic through your website. And, well you should. Just the same, you need to keep some perspective. First of all, you are liable to wait a long time before you see any uptick in your traffic. Secondly, for those who have had some experience with this approach, you may remember it working well for you then gradually tapering off in its effectiveness. Let's face it: the Web changes how it operates over time, and such changes can affect a lot of things, even your particular back link strategy.

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