Monday, November 2, 2009

Site Optimization: The Tools Of The Trade

By Richard Shell

SEO tools, which ones do you buy? I have been asked this question many times. When you have a site ranking high in the search engines you get asked these little questions. I use a whole list of tools so I can't share them all, but I will tell you some main tools you need to get started in SEO and to start moving your site up. Once you start moving you can buy more expensive tools.

The first tool that everyone needs is something to do keyword research. You can use a complex tool like Wordtracker or I like to use the Google Adwords Keyword Tool. I mean first of all the Google tool is free. On top of that it really gives me the info I am looking for. I don't need all the how complex is getting to the top information, I just need the number of searches that are done.

The next thing you will need is some method or tool to build links. You can't get high up in the search engines without spending a lot of time building a lot of backlinks. I like to look at different tools available. There are BLOG Commenting tools, Social Bookmarking Tools, Article Submission Tools and even courses on how to build links. You need to get your hands on as many of these as you can.

The last thing you need is something that will check your ranking in Google. I use a tool that will actually scan the first 1000 results on Google and tell me where I rank. This way I can see if my sites are moving up or down. The best part is that this tool is free. You can find it by searching Google SERPS on Google and it is on page 1, not number 1.

To conclude there are a lot of tools for SEO and you have to wade through the sales letters to find out if they will truly help you. Most people that sell SEO tools are SEOs and internet marketers themselves and they make money by selling their tool. Make sure the tool is of value to your methods of SEO before spending the money. Like I said earlier I really thing courses on link building are your best deal.

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