Whether your campaign is successful or not, that depends on your conversion. This rule is true for each PPC campaign. The situation is a bit different from article marketing. PPC advertisers don't have any problem getting the traffic. Most of them fail to make the money due to low conversion.
Below, I outlined some tips that will cut 80% of you cost and take your campaign to the next level:
1. Start with product name first. Brand name or product name keyword converts well. One real buyer probably already think about the brand and models he's going to buy at Amazon, eBay, Clickbank or anywhere.
2. Popular shopping sites like Amazon, eBay or Shopping.com are great places to get keyword ideas. This technique is suitable when selling hard goods. You will get the idea of good keywords by browsing popular products section. For example eBay Pulse or Amazon Best Seller.
3. Solution to a pain also gives great conversion. This rule usually applies to health related products. Take example: how to stop panic attacks, how to reduce acne, how to cure hemorrhoid.
4. Understand why your customer needs one product. For example, those who want to buy registry cleaner probably experienced serious registry problem that leads to blue screen, slow computer and error messages.
5. Copy other's profitable campaigns. This can be done with help of third party software. You can use tools like Keyword Elite 2.0 to see what others are bidding and even better, how their landing page looks like.
6. Another research method is by capturing Google search result for one particular keyword. If all advertisers for that keyword remove their ads after less than one month, probably that is a bad keyword.
7. Finally, you can also utilize Google Keyword Tool to research for high converting keywords. However, avoid simple terms that other already think about like "online business", "weigh loss products" or "spyware remover". Try thinking unique keywords that people might never thought before.
The conclusion is, to improve your conversion, you need to learn how to use your competitors and how to discover untapped keywords.
Below, I outlined some tips that will cut 80% of you cost and take your campaign to the next level:
1. Start with product name first. Brand name or product name keyword converts well. One real buyer probably already think about the brand and models he's going to buy at Amazon, eBay, Clickbank or anywhere.
2. Popular shopping sites like Amazon, eBay or Shopping.com are great places to get keyword ideas. This technique is suitable when selling hard goods. You will get the idea of good keywords by browsing popular products section. For example eBay Pulse or Amazon Best Seller.
3. Solution to a pain also gives great conversion. This rule usually applies to health related products. Take example: how to stop panic attacks, how to reduce acne, how to cure hemorrhoid.
4. Understand why your customer needs one product. For example, those who want to buy registry cleaner probably experienced serious registry problem that leads to blue screen, slow computer and error messages.
5. Copy other's profitable campaigns. This can be done with help of third party software. You can use tools like Keyword Elite 2.0 to see what others are bidding and even better, how their landing page looks like.
6. Another research method is by capturing Google search result for one particular keyword. If all advertisers for that keyword remove their ads after less than one month, probably that is a bad keyword.
7. Finally, you can also utilize Google Keyword Tool to research for high converting keywords. However, avoid simple terms that other already think about like "online business", "weigh loss products" or "spyware remover". Try thinking unique keywords that people might never thought before.
The conclusion is, to improve your conversion, you need to learn how to use your competitors and how to discover untapped keywords.
About the Author:
In Reality PPC, you will discover how to generate untapped keywords in competitive make money online niche and how to take advantage or guru's campaigns. Read more of Reality PPC review at realityppcs.com.
Posts
No comments:
Post a Comment