Many service professionals wonder if the Internet really can work for them to attract more clients and sell more information products. The answer is yes... IF you have a process and understand how visitors approach your own website. The truth is, your online copywriting begins with your home page. When prospective clients first arrive on your website, you have to offer three critical pieces of information to move them from visitors to prospects.
Wanting to do it on a shoe string budget isn't a bad thing, but it will require more work on your part than using a paid method.
One of the first things I tell online marketers to do is setup a blog for your main niche topic and post to it on a regular basis. This will get you credibility as well as a following through your RSS feeds. Blogs alone will not get you success, but generally speaking they will get noticed on the search engines a lot sooner than a static website.
Article marketing is another awesome way to drive people to your blog or your website. I suggest you write at least 3 articles a week until you start seeing the results you're after. Articles posted to article directories are going to be beneficial to you in more ways than one. First it gives you a high valued incoming link helping your site climb in the search ranks and it will also drive targeted traffic to your website.
show that you work with people they can relate to. When people consider hiring a professional, they want to believe that you won't be surprised or shocked at anything they ask. They don't want to stand out among your clients. One key area is related to wealth. A senior executive earning several hundred thousand dollars a year will be very different from a starving artist or a struggling new business owner. He will want to sense that you recognize where he's coming from and know how to deal with people at his level.
Use a Blog/RSS There are two levels of traffic, unique visitors and return visitors. Both are great and both are essential to a long term thriving e-business site. Unique visitors are the ones that you get from your website marketing efforts. However, if you play your cards right you can turn this into a repeat visitor who will come back to your site over and over again. A blog with an RSS feed is a perfect way to establish a large following of return traffic. Make it easy to sign up for your blog or to subscribe to your feed, and then make sure that you regularly provide new and updated content that your visitors can enjoy.
Wanting to do it on a shoe string budget isn't a bad thing, but it will require more work on your part than using a paid method.
One of the first things I tell online marketers to do is setup a blog for your main niche topic and post to it on a regular basis. This will get you credibility as well as a following through your RSS feeds. Blogs alone will not get you success, but generally speaking they will get noticed on the search engines a lot sooner than a static website.
Article marketing is another awesome way to drive people to your blog or your website. I suggest you write at least 3 articles a week until you start seeing the results you're after. Articles posted to article directories are going to be beneficial to you in more ways than one. First it gives you a high valued incoming link helping your site climb in the search ranks and it will also drive targeted traffic to your website.
show that you work with people they can relate to. When people consider hiring a professional, they want to believe that you won't be surprised or shocked at anything they ask. They don't want to stand out among your clients. One key area is related to wealth. A senior executive earning several hundred thousand dollars a year will be very different from a starving artist or a struggling new business owner. He will want to sense that you recognize where he's coming from and know how to deal with people at his level.
Use a Blog/RSS There are two levels of traffic, unique visitors and return visitors. Both are great and both are essential to a long term thriving e-business site. Unique visitors are the ones that you get from your website marketing efforts. However, if you play your cards right you can turn this into a repeat visitor who will come back to your site over and over again. A blog with an RSS feed is a perfect way to establish a large following of return traffic. Make it easy to sign up for your blog or to subscribe to your feed, and then make sure that you regularly provide new and updated content that your visitors can enjoy.
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