Saturday, December 19, 2009

Video Marketing In 5 Easy Steps For The Online Marketer

By Dhruv Patel

Content creation is the key to building your website business and increasing traffic to your website and video dominates all forms of content. Here is a plan to video marketing in 5 easy steps.

Even Google is indexing videos with universal search from such sites as Google video and You Tube. You want your video in Google search results. When you get your video in Google you can make a lot of money with your video submissions. Video content is the future of the internet. When you can create and publish effective video broadcasts you will bring a flood of money into your bank account.

Your first step is to publish an effective video. If your video is of your home office you will not be very effective. But if you create a video of your product or service or of an affiliate product or service you are on your way to an effective online video presence. Use common sense when creating your video or coming up with an idea for your video. Your goal is to bring a lot of traffic to your website with your video so keep this in mind.

The second step is about the video itself. If you look at the most effective videos out there you will something in common. The videos are personal or passionate. They are either controversial or over the top, they exact a reaction. You can share your opinion in your video as long as you are giving value.

Step three is to provide useful knowledge but it leaves the viewer wanting more. The video must actually leave something out so the viewer will contact you for the complete answer.

Step four. You need to get familiar with You Tube. It is the 800 pound gorilla, the big purple elephant in the middle of the room, when it comes to video marketing. There are literally thousands of videos in any one category. You will see this when you go to You Tube and look up in the search results the category you plan to list your video in. This being the case you want your video to shine above the rest. Start by going to the category that you want to promote in and start watching the videos that have a very high view content. Take notes on what you see. These are the videos that are clearly doing very well.

The final step is to write up a cheat sheet from your notes. List the common elements of the most viewed videos in your market. You will see a lot of the same techniques in the popular videos. You want to incorporate those into your videos. You want the best chance of getting your video rated high in the search engine so you want to do what others have done to reach that goal.

And by the way, perhaps you do not want to make a movie like video. That is all right. Many videos that rank high are screen capture videos that have a power point presentation feel or look. You can get software to record screen capture videos if this is more your style. So you can use this software if you do not want to create a regular video to submit and publish online. Remember video content is king.

About the Author:

No comments:

Post a Comment