Having an active marketing method that delivers a constant stream of high quality web traffic is definately an achievable task. In order to gain traffic you need a big web presence, and to get a substantial presence first of all you have to have a good quality website that Google can easily read, and second, a back-catalogue of good quality links pointing at your site from as many other authority sites as possible.
It's not as difficult as it may sound to achieve this, in fact, considering the amount of systems in place willing to do it all for you, it can be reasonably easy. The first concept you'll need to understand is that not all link are equal. A good way of judging how valuable a link from a particular site will be, is by checking its Google Page Rank. This is a system whereby Google ranks pages from zero o ten based on how much it values the quality of the content on a given page. Ten being the best, zero being the worst. Sites with no Page rank (below 0) either haven't been found by google yet, or have been blacklisted from the Google listings and should be avoided.
Ideally, we would all have links from homepages of PR 10 sites. The main flaw with that idea is that there are only about 10 PR 10 sites in existance and, as one might expect, they are usualy unwilling to give links to anyone brave enough to ask for them. So we must focus our efforts on getting links from websites with lower PR. PR 7 and 8 sites are still quite reluctant to give away links as they are very highly rated "authority sites" and so they can afford to be picky about who they link to.
Your mission is to get as many sites with some PR or the potential to soon get some PR to link to you as possible. This means in effect that getting a link from a newish site that hasnt been live long, has no PR but is working on link building is a good strategy to adopt in the longer term. Google only allocated PR twice per year, so if you are unlucky you might need to wait months in order to gain some PR. The amount you are given will depend upon the link juice you squeeze from all the sites that link to you. The more, high pr sites you receive a link from, the higher your PR will ultimately be.
How do you get links? This is the question. You can search online for sites that link to other sites, as there are many reciprocal link management sites around. The problem with these sites is that reciprocal links are being downgraded by the major search engines as they are increasingly being seen as an arrangement between two sites in order to gain a link. They have not been discounted completely however as it is natural for sites to reciprocate links for example between customer and supplier etc.
The most effective way to get to the top of the search engines is through one way linking, or to put it another way, getting good websites to link to you without you linking back to them. This, as you can imagine, is not easy. Why would a quality site link to you anyway? Some might actually like your website, service or information and link to it as a reference for their own visitors, but in the main they will want something in exchange for the link.
If you only have one website this is a problem, if you have two websites this can still be a problem if they are hosted in the same place as they will have the same IP address and so will appear to be the same site. There are several answers to this problem, but one way link management is the easiest way to go.
With one way link management your site is entered into a triangle-like arrangement in that your website (website A) links to website B which links to website C which links back to website A (you), soo effectively, you will all benfit from a one way link, and if this process is repeated (ie. one way link management), you will be rewarded with a rise in the rankings as the search engines cannot track this type of linking, therefore it appears natural.
It's not as difficult as it may sound to achieve this, in fact, considering the amount of systems in place willing to do it all for you, it can be reasonably easy. The first concept you'll need to understand is that not all link are equal. A good way of judging how valuable a link from a particular site will be, is by checking its Google Page Rank. This is a system whereby Google ranks pages from zero o ten based on how much it values the quality of the content on a given page. Ten being the best, zero being the worst. Sites with no Page rank (below 0) either haven't been found by google yet, or have been blacklisted from the Google listings and should be avoided.
Ideally, we would all have links from homepages of PR 10 sites. The main flaw with that idea is that there are only about 10 PR 10 sites in existance and, as one might expect, they are usualy unwilling to give links to anyone brave enough to ask for them. So we must focus our efforts on getting links from websites with lower PR. PR 7 and 8 sites are still quite reluctant to give away links as they are very highly rated "authority sites" and so they can afford to be picky about who they link to.
Your mission is to get as many sites with some PR or the potential to soon get some PR to link to you as possible. This means in effect that getting a link from a newish site that hasnt been live long, has no PR but is working on link building is a good strategy to adopt in the longer term. Google only allocated PR twice per year, so if you are unlucky you might need to wait months in order to gain some PR. The amount you are given will depend upon the link juice you squeeze from all the sites that link to you. The more, high pr sites you receive a link from, the higher your PR will ultimately be.
How do you get links? This is the question. You can search online for sites that link to other sites, as there are many reciprocal link management sites around. The problem with these sites is that reciprocal links are being downgraded by the major search engines as they are increasingly being seen as an arrangement between two sites in order to gain a link. They have not been discounted completely however as it is natural for sites to reciprocate links for example between customer and supplier etc.
The most effective way to get to the top of the search engines is through one way linking, or to put it another way, getting good websites to link to you without you linking back to them. This, as you can imagine, is not easy. Why would a quality site link to you anyway? Some might actually like your website, service or information and link to it as a reference for their own visitors, but in the main they will want something in exchange for the link.
If you only have one website this is a problem, if you have two websites this can still be a problem if they are hosted in the same place as they will have the same IP address and so will appear to be the same site. There are several answers to this problem, but one way link management is the easiest way to go.
With one way link management your site is entered into a triangle-like arrangement in that your website (website A) links to website B which links to website C which links back to website A (you), soo effectively, you will all benfit from a one way link, and if this process is repeated (ie. one way link management), you will be rewarded with a rise in the rankings as the search engines cannot track this type of linking, therefore it appears natural.
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One way linking like this is very effective in promoting websites. Our free one way links site currently offers free one way links to suitable quality sites. To get started on your way to the top, submit URL here.
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