Wednesday, May 27, 2009

The Tools That eBay has To Offer

By James Oswalt

eBay operates a business model that requires YOU to be successful. Simply, they are successful only when you are successful. In order to help sellers, sets of promotional tools are available to increase chances of successful sales.

These tools increase your chances for success and gain top dollar. eBay does charge reasonable fees for this service which should increase profits for BOTH the seller and eBay. These kind of tools should be used by every seller.

eBay would like you to use these tools all the time and so they have kept their price low. Usually the value of these tools far out ways the cost of the services. Take highlighting or bolding your ad for example, the cost of this service is just a few cents, but this service can increase your final profit by up to twenty-five percent.

There are many other tools you can use to promote you listing: you can use a product finder, put your ad in the gallery, add a border, offer gift wrapping and alternate shipping, use subtitles, highlight keywords, use co-op advertising and optimize your listing. Also you can have your listing featured, featured plus, featured on the home page, and featured in the gallery.

Featured listings cost much more than the other promotional tools. They make up for this by drawing a great number of people towards your products. Naturally, your product should be higher priced to take care of the extra cost of this tool.

Not all promotional tools require additional fees, many are free. Be sure to check out all of your options - both the free and those for a fee. And, check often because time windows are often offered in which fees are placed "on sale" and obtained for reduced, if not for free, costs. It really depends solely on the kind of online auction you want to have.

Those serious about making money from their eBay business should certainly consider the promotional tools offered by eBay. They will be very beneficial to you.

Increased traffic is the key to increased success. Paid tools generally offer the highest benefit; however, free tools do offer some advantage and should also be considered.

About the Author:

No comments:

Post a Comment