Wednesday, May 6, 2009

Web Site Traffic - Tactics to Increase Web Site Traffic

By Harry Constantine

It is a known fact that more traffic equals higher sales. You have heard that a million times probably. The more people that land on your site, the more sales you're likely to make.

The following are techniques you can utilize to deliver more traffic and potentially great prospects to your website:

1. Search Engine Optimization (SEO) - By optimizing your website, you can have it listed on the first page of a search engines results and provide you maximum exposure. Successful search engine optimization will greatly increase the number of visitors that come to your website since over 60% of people who are looking for products and services use search engines to locate them.

2. Article Marketing - Articles are the greatest tool for online marketing. It helps in SEO by generating back links to your website and it also helps in getting exposure for your website via the backlinks on your resource box. The more backlinks on your site, the better you do in search engines.

3. Pay Per Click Advertising - PPC advertising is easy to set up and is a cost-efficient way to get your ads displayed at the top of search engines like Yahoo! and Google in that you only pay when someone clicks through to your site, and its fast. However, without the proper management it can also be expensive and time consuming.

4. Affiliate Marketing - In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site. The affiliates will then get these ads posted on their website and they get paid whenever traffic or sale is directed to the merchant's website.

5. Site Exit Traffic - Capturing exit traffic is a very useful technique where you pay to redirect traffic to you when a visitor leaves a site in their network. This usually occurs with a pop-up window which displays a page on your site. Providing your visitors with an alternative to your site at the point that they exit is a smart way to cycle traffic through a ring of your own web sites.

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