Building traffic to your Web site is all about getting the word out, and e-mail is one of the easiest and best ways to do that. People love to get mail, and will still open a message if it catches their eye. Here are some great ways to use e-mail to build traffic to your Web Site.
1. Never End An E-mail Without a P.S.. Make sure there is a P.S. message added after every signature when you send emails, giving more information about your company or a product or service you offer. People often disregard this technique, but it is a great way to promote you and your Web site every time you send an e-mail.
Most of the e-mail systems today have a tool available that allows you to pre-set a message so that it always appears when you send an e-mail message. Keep the note friendly and make sure it gives some new information about a service or product you offer. Finish the message up with a link to your Web site or the specific offer page so that your readers can easily take advantage of your offer.
2. Send a Newsletter out. Believe it or not,, newsletter emails are still extremely popular and key to building Web site traffic. Your task is to make sure that your newsletter content is interesting enough that your readers will consistently open them. It is very simple to add an opt-in box to your site for people to subscribe to the newsletter.
Touching base with your subscribers every week or even more frequently continues to be one of the best uses of your time for your Web sites success. True, it takes time and money to prepare and send a newsletter, but the dedication to creating a quality newsletter can result in great quality traffic to your Web site.
3. Try Opt In E-Mail Lists. It is difficult to understand, but not all e-mails to folks you dont know is spam. Agreed, targeting e-mail to someone just because you have their e-mail address is not a great idea and you can get into some real trouble doing it. But there are systems out there who aggregate lists of email addresses for folks who have requested to receive emails on certain topics " use one of these lists and even though you may not have communicated with these folks before you can get a really good response to your campaign.
Conduct a search on your favorite search engine for email advertising and you will find many options for sending a high volume of messages to qualified prospects for a really reasonable amount of money.
Now, realize you're probably not going to get much response to an ad that blatantly tries to sell something. But, these systems are great for getting traffic to a giveaway like a free white paper or e-course. If these giveaways give quality content, you will build a list of quality customers that can really pay off in the end.
E-mail isnt going anywhere, and proven e-mail techniques continue to be some of the best ways to create quality traffic for your Web site. The strategies are easy and dont cost much money, and e-mail techniques should be part of every profitable Web site owners traffic building plans.
1. Never End An E-mail Without a P.S.. Make sure there is a P.S. message added after every signature when you send emails, giving more information about your company or a product or service you offer. People often disregard this technique, but it is a great way to promote you and your Web site every time you send an e-mail.
Most of the e-mail systems today have a tool available that allows you to pre-set a message so that it always appears when you send an e-mail message. Keep the note friendly and make sure it gives some new information about a service or product you offer. Finish the message up with a link to your Web site or the specific offer page so that your readers can easily take advantage of your offer.
2. Send a Newsletter out. Believe it or not,, newsletter emails are still extremely popular and key to building Web site traffic. Your task is to make sure that your newsletter content is interesting enough that your readers will consistently open them. It is very simple to add an opt-in box to your site for people to subscribe to the newsletter.
Touching base with your subscribers every week or even more frequently continues to be one of the best uses of your time for your Web sites success. True, it takes time and money to prepare and send a newsletter, but the dedication to creating a quality newsletter can result in great quality traffic to your Web site.
3. Try Opt In E-Mail Lists. It is difficult to understand, but not all e-mails to folks you dont know is spam. Agreed, targeting e-mail to someone just because you have their e-mail address is not a great idea and you can get into some real trouble doing it. But there are systems out there who aggregate lists of email addresses for folks who have requested to receive emails on certain topics " use one of these lists and even though you may not have communicated with these folks before you can get a really good response to your campaign.
Conduct a search on your favorite search engine for email advertising and you will find many options for sending a high volume of messages to qualified prospects for a really reasonable amount of money.
Now, realize you're probably not going to get much response to an ad that blatantly tries to sell something. But, these systems are great for getting traffic to a giveaway like a free white paper or e-course. If these giveaways give quality content, you will build a list of quality customers that can really pay off in the end.
E-mail isnt going anywhere, and proven e-mail techniques continue to be some of the best ways to create quality traffic for your Web site. The strategies are easy and dont cost much money, and e-mail techniques should be part of every profitable Web site owners traffic building plans.
About the Author:
Marty Dickinson is the owner of HereNextYear.com which has helped entrepreneurs to use the Internet to its fullest potential since 1996. He is also the author of Web Marketing All In One Reference For Dummies. To find out even more Web site traffic builders that you can start using today, get your free white paper: 101 Ways to Get More Web Site Traffic at 101TrafficMethods.com.
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