Some people these days feel that MLM opportunities no longer are a real option for attaining long term financial success.
The attractive lure of MLM, residual income, is no longer a reality. People are leaving MLM downlines right and left, seeking newer and more profitable opportunities.
Is any of this true? Consider a couple of the basic beliefs here.
- people will continue to seek better deals, and this is only going to get worse
- continuous recruiting will become more necessary in order to keep the numbers up
Why are we seeing these things happening? Let's look at how the dynamics have changed the nature of finding and keeping new distributors for our MLM opportunities.
Let's talk about how MLM downlines were built in pre-Internet days. Most opportunity presentations were face-to-face local meetings, and if you signed up your sponsor was often someone you knew. It wasn't unusual to have other friends you knew in the business.
In that environment, you had closer connections because most everyone was local and knew who you were. There was often more of a bond between distributors and the group leaders. Exposure to competing MLM opportunities was minimal.
In our world today, the reality is that there is greater temptation, and it must be addressed.
Here are two things to help you start building loyalty in your downline:
- contact your downline people often, and get to know them and what they are wanting from their business
- help them make money fast
What would you think is the top reason people leave one business to join another? It's often frustration from not making enough money. If a person gets started fast and makes some decent income in the first couple of months, they are more likely to stick and not jump ship.
Keep this in mind as a priority - help your new people to start making money right away. Most MLM opportunities have "fast start" bonuses for doing certain things. Focus on helping your new downline team members capitalize on those opportunities and start making some money as quickly as possible.
The attractive lure of MLM, residual income, is no longer a reality. People are leaving MLM downlines right and left, seeking newer and more profitable opportunities.
Is any of this true? Consider a couple of the basic beliefs here.
- people will continue to seek better deals, and this is only going to get worse
- continuous recruiting will become more necessary in order to keep the numbers up
Why are we seeing these things happening? Let's look at how the dynamics have changed the nature of finding and keeping new distributors for our MLM opportunities.
Let's talk about how MLM downlines were built in pre-Internet days. Most opportunity presentations were face-to-face local meetings, and if you signed up your sponsor was often someone you knew. It wasn't unusual to have other friends you knew in the business.
In that environment, you had closer connections because most everyone was local and knew who you were. There was often more of a bond between distributors and the group leaders. Exposure to competing MLM opportunities was minimal.
In our world today, the reality is that there is greater temptation, and it must be addressed.
Here are two things to help you start building loyalty in your downline:
- contact your downline people often, and get to know them and what they are wanting from their business
- help them make money fast
What would you think is the top reason people leave one business to join another? It's often frustration from not making enough money. If a person gets started fast and makes some decent income in the first couple of months, they are more likely to stick and not jump ship.
Keep this in mind as a priority - help your new people to start making money right away. Most MLM opportunities have "fast start" bonuses for doing certain things. Focus on helping your new downline team members capitalize on those opportunities and start making some money as quickly as possible.
About the Author:
Do you know the real methods for developing true residual income with MLM opportunities? Find out how a network marketing business can provide you with a significant income from home, and how you can get started in whatever time you have right now.
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