Viral Marketing? What? What do viruses have to do with marketing? Viral marketing is the technique to mimic the spreading of a virus in the marketing scheme of a product. Word of mouth marketing that is grass-roots motivated. These strategies exploit exponential multiplication to spread the message to hundreds and thousands of people.
Viral Marketing is the concept or an idea or product that spreads because it has intrinsic value to your market. You don't need to do a whole lot of traditional marketing for it. You just need to give it to a seed number of people and because its value is so compelling those people share it with their friends, colleagues and family.
Seth Godin says there are two different kinds of viral marketing. One kind where the marketing actually is the product or idea and one where a product is spread in the support of a higher purpose or cause.
But just because something goes viral does not mean its worthwhile and just because something is worthwhile does not mean its going to go viral.
Its easy to make something go viral. The hardest thing to do is getting the viral element of the product or idea to produce something of value not just hollow entertainment for the masses.
So often though we lose focus and sight of the goal in our rush to get something catchy out there. We skimp on the value and it turns out being average or selfish or boring. You have to plan for it from the beginning. You can't create a nice product and then decide to make it go viral.
Remember: viral marketing only works when you make a plan to implement it from the beginning. So do your best now to create something of great worth and then show it to your colleagues, even give to them for free to get them to understand its true value.
Viral Marketing is the concept or an idea or product that spreads because it has intrinsic value to your market. You don't need to do a whole lot of traditional marketing for it. You just need to give it to a seed number of people and because its value is so compelling those people share it with their friends, colleagues and family.
Seth Godin says there are two different kinds of viral marketing. One kind where the marketing actually is the product or idea and one where a product is spread in the support of a higher purpose or cause.
But just because something goes viral does not mean its worthwhile and just because something is worthwhile does not mean its going to go viral.
Its easy to make something go viral. The hardest thing to do is getting the viral element of the product or idea to produce something of value not just hollow entertainment for the masses.
So often though we lose focus and sight of the goal in our rush to get something catchy out there. We skimp on the value and it turns out being average or selfish or boring. You have to plan for it from the beginning. You can't create a nice product and then decide to make it go viral.
Remember: viral marketing only works when you make a plan to implement it from the beginning. So do your best now to create something of great worth and then show it to your colleagues, even give to them for free to get them to understand its true value.
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