Friday, July 24, 2009

Seven Deadly Sins in Blogging

By bizinspirer

Most online entrepreneurs and corporate bodies today recognize the power of blogging and have adopted it as a top marketing tool.Its potential of attracting huge traffic and the fact that it offers free targeted advertising is capitalized on by both small businesses and bigger companies. But to be successful blogging for business there are some mistakes that must be avoided.

1. Choosing the wrong host

Employing the right host for your blog can be the difference between succeeding and failing with your blog.Investing an extra time into doing a little research for a good host can save you a lot of trouble.Seek out a host which offers a vast array of resourceful options,are up and running 99.9% of the time and have a competent reliable customer service.It is advisable to check client reviews before you settle for any host.

2. Choosing the wrong domain name.

Choosing the wrong domain name can be lethal to your blog success. Exploiting the names of popular websites by using different extensions such as .net or .info etc will not augur well for your site and also bear in mind that most people are used to the .com extension and might be detoured whilst getting to your site.If someone already owns your desired domain name you need to modify it a bit to make it unique keeping the vision intact.There are people who purchase some common domain names and wait for prospective clients who want those names so if you don't find your desired name you can always hunt around for owners of that particular name and it is possible you might get it at a reasonable price.

3. Shabbily written content

Having a lot of grammatical and typographical errors in your blogs go a long way to dampen your image.A blog helps position you as an authority in your field and it is therefore in your best interest to scan your writing for errors before posting. Posting duplicate content also gives a poor reflection on your expertise and your readers would eventually lose interest if they find out.Be unique

4 .Seldomly updated blog

One common mistake most bloggers make has to do with updates.They leave their readers anxiously waiting for their next update.Most readers don't tend to hang around for long and smart marketers know the significance of regular updates and its effect on web traffic.With the competition becoming keener by the day,once you lose your audience ,they might be lost for good.

5. Skipping the research .

Have you ever wondered why some bloggers succeed and others don't? Take some time to go through some of those blogs and you realize that the authors invested in research to ensure that the information they provide is accurate.It is proper to make sure that your blog content is right as you might end up losing that credibility you have earned over time.

6.Placing too many ads in your blog.

Monetization of blogs is widely accepted but too many affiliate links from ebay,clickbank or any of the other hundreds available project a wrong impression and may be a deterrent.Be circumspect and always bear in mind that blog readers are interested in the content and not a multitude of sale pitches.

7. Link breaks -

Check and re-check your links. There is nothing more frustrating to a blog reader than to click on a link in your blog post only to find the URL doesn't work or redirects to something that is way different from what is intended.

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