Are you looking for some ways to market your website and get some more traffic so that you can increase your options for winning customers? As you know, there are many ways to generate traffic to your site and some of them are more effective than others. So how can you choose the most effective methods and make the most of them in order to win with your online business? Well, keep reading and learn how you can use classified ads to get your offers in front of the right people.
Firstly, make sure your classified ad is specific and relevant to what you are really offering. Many marketers make a big mistake when they miss this essential part out. To illustrate, let's say you offer painting courses for adults, in this case our classified ad should state exactly this and not just 'painting courses'. If you are specific in your ad, visitors coming to your website will be targeted, and this means they will convert easier.
Secondly, try to make your classified ad more personal, it means avoid general phrases as 'Buy a great cooking book' when you are offering a cooking book on Italian cuisine. Google content network is full of these types of ads, they just do not speak to a person as a person.
Imagine that you have met your friend and want to tell him about your product. Avoid being too formal and sound odd, it will not attract people.
Your classified ad should sell people a dream. You have to communicate some benefit on the emotional level to a person before he actually clicks your ad. You should be saying something like: 'Tired of the same meals every day ? Learn 1000 easy recipes of Italian cuisine and surprise your friend and family.' The emotional benefit is clear and a person is curious and clicking on your ad.
Once this is done, you are ready to place your ad. You can also prepare a couple of ads and rotate them to find out which one converts better. In the end of the day it is a customer who decides if it will work or not and if it is worth spending time on. Testing is the best way to find it out. So advertise, keep testing new ideas and see which of them result in conversions and profits.
Firstly, make sure your classified ad is specific and relevant to what you are really offering. Many marketers make a big mistake when they miss this essential part out. To illustrate, let's say you offer painting courses for adults, in this case our classified ad should state exactly this and not just 'painting courses'. If you are specific in your ad, visitors coming to your website will be targeted, and this means they will convert easier.
Secondly, try to make your classified ad more personal, it means avoid general phrases as 'Buy a great cooking book' when you are offering a cooking book on Italian cuisine. Google content network is full of these types of ads, they just do not speak to a person as a person.
Imagine that you have met your friend and want to tell him about your product. Avoid being too formal and sound odd, it will not attract people.
Your classified ad should sell people a dream. You have to communicate some benefit on the emotional level to a person before he actually clicks your ad. You should be saying something like: 'Tired of the same meals every day ? Learn 1000 easy recipes of Italian cuisine and surprise your friend and family.' The emotional benefit is clear and a person is curious and clicking on your ad.
Once this is done, you are ready to place your ad. You can also prepare a couple of ads and rotate them to find out which one converts better. In the end of the day it is a customer who decides if it will work or not and if it is worth spending time on. Testing is the best way to find it out. So advertise, keep testing new ideas and see which of them result in conversions and profits.
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