Sunday, July 26, 2009

PLR versus MRR

By Wendy Wood

Internet Marketers will always be looking for rapid methods to give information to their particular market in the most efficient way possible. One way to do this quickly is by getting PLR or MRR rights. One thing though, is that it's critical you understand why these two are different. When you know the difference you'll be able to decide which one will work best for you and your business.

You'll have to make that decision based on what you need the content for. If your goal is to sell a digital product which will be on-sold by the customers, then you'll want to get the master resell rights.

The big problem with MRR though is that you won't be able to change it very much. If your purpose is to personalize that content, and make it more suitable for your business, then PLR content is the way to go.

You'll also find that there is a huge difference in the delivery of the files. PLR is usually a .doc which allows for maximum customization, and you can even combine multiple PLR's to make an eBook that you can sell to your customers.

The master Resell rights might give you the option to name yourself as the author but that's about it. The things that you can do with the content is very limited, and to get details on all of the limitations you will have to check out the license, as it will no doubt have a lot of things that you don't like.

When it comes to choosing between PLR and MRR products, it comes down to what you want to use it for. If you plan to distribute an eBook so that it goes viral and generates traffic to your website, then the best option is PLR. MRR licenses tend to be a lot more restrictive in how they can be distributed, priced and altered.

But, if the MRR license permits you to utilize the content freely, then it's a great way to promote your business.

Nevertheless, if you want the most choice in how you can use your content, go with PLR. Another good reason to choose PLR is that it is usually cheaper than MRR. Private Label Rights products offer a quick and easy way to get content for eBooks, articles, websites etc. Even though another person did the work, you get to say it's yours and use it as you will. That's a pretty great deal!

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