Niche keyword research is a challenging task. However, a lot of new website owners think that the process is fairly easy. Even if tools like Overture Search Term Suggestion and the free version of Wordtracker are available, these tools won't exactly bring in the desired results. This is because these tools only give a rough guide as to the keywords that are commonly searched but do not really give all the things required to process this information.
Doing keyword research is not easy because it does not stop at knowing the keywords people use to search for information. Aside from research, it also involves analysis of the data gathered. There are many experts that can help you with keyword research but here are some of the things you should learn about the process.
If you want to be effective at keyword research, you must know about Latent Semantic Indexing or the use of multi-word phrases. LSI is important in SEO to get better rankings in search results. It is primarily based on the positioning and variation of the terms of your keyword phrases. And mind you, these seemingly generic terms tend to bring more traffic than your main keyword phrases. Thus, you might want to start learning about LSI now.
One mistake that most people do in doing keyword research is that they use a long string of different keywords and paste it in the same meta tag description of every page in their site. This is not effective. In doing keyword research, you have to be page specific, that is focusing to only 2 to 5 keywords per page. Sure, this takes longer but it ensures that each page on your site gets a higher ranking for their own keywords.
Keywords can also be country specific, therefore you have to consider this when you do keyword research. For example, color is spelled colour in British English and if you don't include this in your list of keywords, you are losing a lot of possible traffic. Therefore, you have to consider the different kind of spellings and even misspellings when doing keyword research.
When you have implemented your research to your website, you can now put it to a test. You can simply type in the keyword that you want to check and see where you place in search engine results. Through this you will also see your competition for that particular keyword and be able to check if these websites are really your competitors.
Even if you have completed your keyword research and have a solid base for your SEO, you have to monitor the performance of your keywords and make some adjustments as needed. Keywords change every month so you have to be updated. Continuing keyword research is important to be successful in SEO.
This may be too much to take at one time and you may feel that it is best to leave these things to the expert. But, if you research on each tip thoroughly, you'll become an expert yourself in no time.
Doing keyword research is not easy because it does not stop at knowing the keywords people use to search for information. Aside from research, it also involves analysis of the data gathered. There are many experts that can help you with keyword research but here are some of the things you should learn about the process.
If you want to be effective at keyword research, you must know about Latent Semantic Indexing or the use of multi-word phrases. LSI is important in SEO to get better rankings in search results. It is primarily based on the positioning and variation of the terms of your keyword phrases. And mind you, these seemingly generic terms tend to bring more traffic than your main keyword phrases. Thus, you might want to start learning about LSI now.
One mistake that most people do in doing keyword research is that they use a long string of different keywords and paste it in the same meta tag description of every page in their site. This is not effective. In doing keyword research, you have to be page specific, that is focusing to only 2 to 5 keywords per page. Sure, this takes longer but it ensures that each page on your site gets a higher ranking for their own keywords.
Keywords can also be country specific, therefore you have to consider this when you do keyword research. For example, color is spelled colour in British English and if you don't include this in your list of keywords, you are losing a lot of possible traffic. Therefore, you have to consider the different kind of spellings and even misspellings when doing keyword research.
When you have implemented your research to your website, you can now put it to a test. You can simply type in the keyword that you want to check and see where you place in search engine results. Through this you will also see your competition for that particular keyword and be able to check if these websites are really your competitors.
Even if you have completed your keyword research and have a solid base for your SEO, you have to monitor the performance of your keywords and make some adjustments as needed. Keywords change every month so you have to be updated. Continuing keyword research is important to be successful in SEO.
This may be too much to take at one time and you may feel that it is best to leave these things to the expert. But, if you research on each tip thoroughly, you'll become an expert yourself in no time.
About the Author:
Niche keyword research is a key piece of the online marketing campaign puzzle. But there are also other very important pieces to the puzzle. To learn about those pieces visit www.TheClickbankNewbie.com
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