One of the best ways to drive traffic to your site is by establishing it as an authoritative source of information relevant to your niche. The best way to do this is to include relevant and fresh content and by distributing your material via article marketing services.
Informative material should be provided about your subject or niche in a series of well-written articles. As people use the Internet to search for answers to their problems and look for specific information they type in a series of words. These words are known as "keywords" and you should pay attention to them and make sure that your webpages are optimized specifically. Article marketing services aim to use these keywords to drive traffic to your site.
Search engine optimization is it too broad a subject to cover in this article, but you should note that your website has to include the correct keywords appropriately placed within the page content. Each different aspect of your business product or service should be represented by a separate page on your website and linked to the appropriate keyword or key phrase.
When keywords or key phrases are more descriptive, they are known as long tail, and can really help to narrow down the focus of someone searching for information. For example, instead of searching for the keyword dog, a searcher could be much more specific and enter the phrase yellow Labrador retriever. The search engine would now return a whole list of webpages that, in its estimation, will provide you with the information that you are looking for. If you breed yellow Labrador retrievers and are trying to promote your services through your website, then you must make sure that your site or page is optimized for that particular, exact keyword phrase.
Good content written by article marketing services will generally promote your website well by including the exact phrase -- yellow Labrador retriever, for example -- in the title and within the article body. This phrase should be inserted, ideally with about 1% density. This means that in a 500 word article it would appear approximately 5 times. Don't be tempted to insert the keyword too many times as this is known as keyword stuffing and is counterproductive.
In addition to the writing of optimized articles, article marketing services will distribute your articles, together with a specially designed resource box including a bio and a link back to your website, to hundreds of premium article directories on the web. These are highly trafficked sites where people may find articles about their chosen subject. When they find your articles, again by inserting yellow Labrador retriever, for example, they would read it, hopefully find it informative and will click on the accompanying link to go directly back to your site.
Article marketing services can help you in a couple of different ways. Search engines like to see back links coming to your site and this byproduct of article marketing should help to enhance your position within search results. In addition, you will become established as the expert and authority within your niche.
Internet marketing experts value article marketing services very highly. The practice, together with pay per click, is by far the best way to get focused traffic to your website.
Informative material should be provided about your subject or niche in a series of well-written articles. As people use the Internet to search for answers to their problems and look for specific information they type in a series of words. These words are known as "keywords" and you should pay attention to them and make sure that your webpages are optimized specifically. Article marketing services aim to use these keywords to drive traffic to your site.
Search engine optimization is it too broad a subject to cover in this article, but you should note that your website has to include the correct keywords appropriately placed within the page content. Each different aspect of your business product or service should be represented by a separate page on your website and linked to the appropriate keyword or key phrase.
When keywords or key phrases are more descriptive, they are known as long tail, and can really help to narrow down the focus of someone searching for information. For example, instead of searching for the keyword dog, a searcher could be much more specific and enter the phrase yellow Labrador retriever. The search engine would now return a whole list of webpages that, in its estimation, will provide you with the information that you are looking for. If you breed yellow Labrador retrievers and are trying to promote your services through your website, then you must make sure that your site or page is optimized for that particular, exact keyword phrase.
Good content written by article marketing services will generally promote your website well by including the exact phrase -- yellow Labrador retriever, for example -- in the title and within the article body. This phrase should be inserted, ideally with about 1% density. This means that in a 500 word article it would appear approximately 5 times. Don't be tempted to insert the keyword too many times as this is known as keyword stuffing and is counterproductive.
In addition to the writing of optimized articles, article marketing services will distribute your articles, together with a specially designed resource box including a bio and a link back to your website, to hundreds of premium article directories on the web. These are highly trafficked sites where people may find articles about their chosen subject. When they find your articles, again by inserting yellow Labrador retriever, for example, they would read it, hopefully find it informative and will click on the accompanying link to go directly back to your site.
Article marketing services can help you in a couple of different ways. Search engines like to see back links coming to your site and this byproduct of article marketing should help to enhance your position within search results. In addition, you will become established as the expert and authority within your niche.
Internet marketing experts value article marketing services very highly. The practice, together with pay per click, is by far the best way to get focused traffic to your website.
About the Author:
To find out a lot more about article marketing services , visit Nigel Evans' creative blog at internetmarketingforsmallbiz.com
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