Wednesday, August 5, 2009

The Time Has Come For Internet Video Marketing

By Alexis Jameson

You have probably heard whispers of it, maybe even caught a brief sight of it yourself. Countless video sites on the web are just now getting it off the ground. Video is literally taking over the internet. A few years ago, online videos were few and far between, but now they're more common than colored lights at Christmas, and internet video marketing is the blossoming new business that's rolling out of the station on that particular freight train. Small businesses are hitching a ride as well, because for almost no investment, with the properly presented message, they can launch their products around the world in the blink of an eye.

The first small attempts at internet video marketing happened back in the early 90's, and were mostly ignored, leaving the online video niche to people with travel tapes, lame home-bloopers and garage-band MTV fodder. Because the market is wide open, you should join the herd before it stampedes. People are tired of reading their advertising but they love watching it.

Do you remember the last advertisement you came across while paging through a magazine? I sure don't. Marketing big-wigs call it ad blindness. We are so used to being inundated with unsolicited advertising that, unless it's a real attention grabber, we tend to just tune that advertising out. E-mail isn't fun anymore, it is work, and e-mail advertisements are just shoved aside like so much junk.

The seemingly endless click-clicking of checking their e-mail almost puts most people to sleep. They don't even try to take it all in, keeping whatever instantly means something to them and effortlessly discarding the rest with a single one of those monotonous clicks.

Truth be told, most e-mail is never even opened. Why risk an e-bomb? If you don't know the name, just forget it even came.

For internet marketers, this new trend is murder. Their hard-work simply evaporates with one of those clicks we mentioned earlier, unopened. It's not hard to see why their jobs are becoming almost impossible nowadays.

But, if you are the owner of a small enterprise, this is all great news. Internet video marketing is poised to fill the vacuum as e-mail goes the way of the dodo.

With only one video marketing message online, you will leave your competition in the dust. It's as easy as creating your own, tailored video product endorsement and posting it on one or more of the hundreds of options you can effortlessly find online. Put a few of those boring clicks to good use.

Internet marketing videos take a live version of your product into the homes of millions online in a way e-mail was never really capable of doing. The great thing is that if your target market is pushing 40, and includes their kids, you are looking at the biggest group of video-watchers on the net. It's no surprise that video marketing is the cresting wave of the internet future.

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