Tuesday, August 4, 2009

Pitfalls for Affiliate Marketers of hosting a blog at Wordpress.com

By Bruce Carl

Wordpress has become one of the largest blog platforms. Wordpress.org allows bloggers to download Wordpress and use it at their hosting account. Wordpress.com is the service that allows bloggers to create blogs and have Wordpress.com host them. Is Wordpress.com affiliate marketer friendly?

Over the last few years, I have toyed with many different blogs. I have used several different blog platforms. When I became serious, about earning an income with blogging, I settled on the Wordpress platform. I created a hosted blog with Wordpress.com. Little did I know that decision was going to come with frustration and unanswered questions.

I started looking for a hosted Wordpress solution. Wordpress.com was built by the same people who worked on the Wordpress software (WordPress.com vs. WordPress.org, n.d). Wordpress.com offered many inviting features including:

1. I already had experience with the Wordpress software

2. Stated that they had over 70 templates available

3. I could add widgets and plug-ins

4. Daily stats can be tracked easily

5. Having a blog that was "xxxx.wordpress.com"

At first, I was enjoying Wordpress.com. I created "emergencymgmt.wordpress.com", "lifeofreedom.wordpress.com", and "brucesmoneyrants.wordpress.com". My main blog was on money making. My plan was to develop the other two later. My first surprise came when I chose a template. I had about 12 templates available. You had to pay to access the 70 templates. Next, I found out you cannot upload external templates.

I started adding widgets to my blog. Wordpress.com did not allow me to upload my own template but Wordpress.com could be personalized through the widgets, right? Not at all, Wordpress.com offers a few widgets but is limited on the widgets that you can add. Wordpress.com also does not allow any javascript in their widgets. Wordpress.com's rules about java script greatly reduced my ability to monetize. Java script is required to run ads from Google Adsense and Amazon.com.

Wordpress.com does allow some monetization. Small banner ads can be utilized by placing HTML into widgets. There are some downsides. Changing the ads requires manually changing the code. Not a deal breaker for me. I loved the ease of Wordpress that much.

Finally, I was able to produce a look and setup I was happy with. I looked forward to the day the blog would pay to add Wordpress.com's pay services. This would allow the blog to pay for itself. I started writing a post everyday and placing links to the site. I was quickly indexed in Google. I was feeling very good.

I began focusing on writing posts to assist readers in making money online. I wrote about making money blogs and resources that I found useful (i.e. ZacJohnson.com and e-books). I also wrote about products, courses, etc. that had helped me learn about internet marketing.

My next move was to register with blog directories. I searched the web and came across a listing of 50 web directories. Each directory required you to register to submit your site. I spend two days registering the site.

The post that brought the blog down. I posted about Blogging for Dollars. A internet marketing course that provided ways to make money blogging. I had signed up with their affiliate program. I did this only after personally using the product.

The next morning, I woke up and tried to check my blog's statistics. It was a surprise to find out, there was no blog. There was only a Wordpress.com error message stating "This blog has been archived or suspended for a violation of our Terms of Service". No explanation, no notification to me, no warning, just gone.

Once I picked my jaw up off the floor, I tried to figure out what had happened. I knew plagiarism would cause immediate shutoff. Every source was cited with the date, author, and a link to their site. That could not be the problem. I turned to Wordpress.com's Terms of Service for some answers. Here is what I found:

1. "the downloading, copying and use of the Content will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark or trade secret rights, of any third party"

2. "you have fully complied with any third-party licenses relating to the Content, and have done all things necessary to successfully pass through to end users any required terms"

3. "the Content is not spam, is not machine- or randomly-generated, and does not contain unethical or unwanted commercial content designed to drive traffic to third party sites or boost the search engine rankings of third party sites, or to further unlawful acts (such as phishing) or mislead recipients as to the source of the material (such as spoofing)"

4. "your blog is not named in a manner that misleads your readers into thinking that you are another person or company. For example, your blogs URL or name is not the name of a person other than yourself or company other than your own"

There was the culprit. I had included affiliate links in my reviews. So I could tell people about products, whether or not I had used the product, as long as I was not an affiliate. It did not matter that I had bought the product, offered proof of the purchase, and had found it useful.

Every story has two sides. I e-mailed Wodpress's customer service. I wanted to hear their side of the story. I was hoping that it was a simple misunderstanding. A misunderstanding that could be worked out. I was very polite in the email. Wordpress has the right to refuse service. It is their business. I waited for a response.

Throughout the day, no answer from Wordpress.com came. It was not in my spam filter. Nope, no answer there. In checking my other two Wordpress blogs, I realized that my login was now suspended. Well, I guess Wordpress does not believe in customer service. Just shutoff your account with no explanation. They have this right but a little customer service might avoid articles like this.

For all budding affiliate marketers, be leery of hosting a blog at Wordpress.com. If you do not want to make any money, only impart information to the internet then Wordpress.com hosting is for you. Affiliate marketers, I would suggest sticking with downloading the Wordpress blogging platform to your own web hosting. i am happy to discuss this situation with anyone. You can find me at Bruce's Money Rants.

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