Monday, October 26, 2009

Growing A Healthy Business Using A Free Backlink Checker Tool

By Winson Yeung

There are some SEO companies that receive several thousand dollars to assure that a website is receiving the exposure and opportunity to grow that it requires. However the tools that many of these companies are using are the same ones that are available to anyone on the Internet. That includes the free backlink checker tool. This tool, when used properly, provides a business owner with the opportunity to react quickly to specific indicators and raise the level of their marketing strategy effectively.

Backlink checker tools are a way to see whether or not another website has provided a link to your site from their site. This tool has been used almost exclusively by providers of SEO services who are attempting to raise an individual's search engine directory ranking. However, this is not a hard tool to use or understand and can be of benefit to anyone who chooses to add it to their repertoire of business enhancing applications.

Many small internet businesses who are attempting to do their own SEO and business marketing have used only one or two of the tools that are available to help their business grow. In many cases people with websites are extremely familiar with the use of keyword optimization and many articles and websites are written with the keywords that a business owner feels will attract the most attention to their site.

Without using analytical tools to identify areas that can use adjustment to increase visitor traffic and sales on a website many people are losing an important opportunity for success. With a free backlink checker an individual can tell immediately if the information on their website is being used by other websites and therefore receiving added visibility in the marketplace. There are many other tools available that also provide important information and these tools are free as well.

Another tool that has become increasingly popular, although also not highly effective, is the use of affiliate marketing. Affiliate marketing can be very effective in increasing the income and visibility of a website. That is, unless the website is purely pages of advertising with no quality content or relevance to the keywords that have been attached to it. While this type of site may attract visitors it will not entice visitors to click through to an affiliate site from that page. Thus, the website owner does not receive the income that they had anticipated.

A growing and prosperous website is the result of a holistic approach to marketing and sales that includes several tools to evaluate and analyze progress. One of the differences between a land based business and an internet business is that an internet business must be able to adapt and react to customer demands in a much shorter span of time. They must also be able to anticipate the needs of their customers and alter their strategies to meet those needs.

Using the necessary tools to analyze and make changes to a website take time. However, they do not have to cost any money to do. An individual with no time to make the necessary changes and updates to their site may choose to pay for the service of a provider. However, if an individual is working on a budget they can easily use all of the available tools for free and with minimal effort.

These tools do not require any knowledge of programming. They are affordable and many, like the free backlink checker tool will only cost an individual the time it takes to run the program. There are detailed and specific instructions with each free tool on how to use it and how to make the information work for the person using it.

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