Friday, October 2, 2009

Niche Marketing For Fun and Profit

By Clyve Colins

Lots of people think that the only way to make decent sales volume is by coercing their prospects to buy from them. However, this thinking is flawed. Marketing is all about maximizing customer satisfaction. Marketing begins when you begin to create awareness of your offer. Marketing is indeed all around us, whether we like it or not. Everybody, whether you know it or not, is attempting to market something.

Niche marketing is becoming an emerging trend nowadays. A niche is a tightly defined market segment. Niche marketers simply focus on a small niche group. They find it easier to cater to this small group of prospects.

Look at Lexus. It produces a limited quantity of vehicles annually. It profits by selling their vehicles to a tightly niched group of people. They put all their efforts in satisfying their target niche market. Many other firms also focus on small niche markets.

Another advantage is that niche marketing has less competition. People will be unlikely to try to compete in a small niche markets. It is also important that you have a unique offer to meet your customers meet. You might have to create it just for your market.

Before going all out in your niche market, you should always test your market first. One way is to launch your offer to a smaller group of people in the niche for a reduced price. You could also distribute it and ask for opinions. This will make sure your offer will sell in that niche market. Also, this will ensure that you do not waste anymore precious time creating an offer for a market that will not buy your offer anyway.

The niche marketer will have to promote and explain their product and services in such a way that reaches out to their intended group of customers. Say if a local alcohol distribution company were to promote its drinks, it could give it away at nearby nightclubs.

Branding is also important in a niche market. Branding is a powerful psychological tool that marketers often employ. Online niche market is simply marketing on the Internet. Online niche market focus on small segments of the web. Online niche marketers create websites to promote their offer to prospects. If you do it the right way, it is extremely easy to create a passive income online.

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