Tuesday, October 27, 2009

Using Article Marketing Effectively

By Winson Yeung

Article marketing is advertising by writing short articles on specific areas that you wish to promote in your industry. Some content based articles are even released free to help attract clients and build credibility. Article marketing became popular with the advent of mass printing making article production affordable and easy to produce.

The internet has made article marketing explode and there are numerous article directories where you can post your articles. Your short articles can be accessed by anyone around the world and will be included in internet searches as well as website searches. You can even create links from product and service pages to your articles.

There is a whole freelance industry based around content and article marketing keeping many writers employed. Article marketing has many benefits including increased site traffic, improved search engine ranking, lead generation and the ability to establish yourself as an expert.

The most effective and popular type of article tends to be about 400 to 600 words. This is short enough to hold the readers interest but also long enough to get your point across. The key to a successful article is a catchy title that grabs the reader's attention, even if they are only scanning web pages or search engine results. Make sure that you are brief and concise. Wordiness can cause the reader to lose interest.

You should put your most important information at the beginning of your article. This way you will have gotten your point across even if the reader doesn't finish the article. Paragraphs and sentences should be short and if necessary and appropriate subheadings can be uses. Also make sure you use correct grammar and please make sure you use spell check.

Your contact information, product information and further links should be founding the resource box. It is also important to include a few brief sentences about your product or service. You want to try and get your reader to visit your site, buy the product or use your services so you need to have up to date contact information that is clearly displayed.

You will need to include a short summary with your article. Think of it as an abstract or a teaser. The summary will be displayed with your title to provide some information on your article. The summary like the title should hook the reader and clearly state what the article is about. It is possible to write informative short articles and the most effective articles run between 400 to 600 words.

You are now ready to submit your article to an article directory. There are large article directories that cater to every industry and others that are more specific. You don't need a lot of marketing or computer knowledge to be a successful article marketer. By spending a little bit of time each day writing and posting articles you can successfully provide information and promote your services.

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