The story is not a new one, many people have been influenced by the exciting rantings of someone we know and have decided to get involved with an MLM or Networking Marketing business. Money is paid out, time is spent learning about the product or service and then the foot soldiers trudge off to find unsuspecting customers.
After a few months, I found that no-one left in my address book were returning my calls and the ones who had joined were not doing much. So, things petered out and after a year I could not even remember what the whole thing was about.
So, I put the experience down to one of the lessons in life - and the main lesson was 'MLM does not work'. After a time my friends came back after they realised that the madness that had infected me had passed and I was now the normal Alan again.
Is this story a familiar account for you? I am sure that I am not the only one to go through the experience in this way and it must be common because it seems that 96% of MLM newbies have an experience that is quite similar to my account.
This happened to me - but over the years I became involved in other businesses and whilst these where marginally successful, unbeknown to me, my perspective changed. I was now seeing things through the eyes of an entrepreneur. When I was then offered another opportunity with an MLM business, I found myself looking at it differently than the last time.
This time I studied why 96% of MLM newbies failed and why only 1% became millionaires. After conducting my investigation, I came to some very interesting conclusions.
Whilst looking at the evidence, I asked myself what was the difference in approach between experienced businesspeople and MLM newbies with no business experience.
I came to the conclusion that an experienced business person tends to approach business from a different angle than those with no experience. An experienced hand will look at marketing, staffing, premises etc and they will pay for the services of Solicitors or Accountants and book keepers. They see if they themselves need further training and these are the elements that they invest their money on to maximise their potential. Of all of these areas, on of the most important is that of Marketing - where are they going to get new customers from and what constitutes the best customers.
I then looked at MLM newbies - who usually have an employees mindset - they have little knowledge of the above areas of business and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.
The next point I found is about the product or service itself. MLM newbies tend to concentrate on this area when this is the least area of concern in an MLM business. I can catagorically declare here that the actual business opportunity itself is of no real importance in the early stages. Of course you will need to know about your product or service to be able to sell it but this is not the most vital of skills to master - if it is so good then it will largely sell itself will it not?
This was now getting exciting - I started to feel that I was onto something after all of this studying and that I was about to lift the lid on what the key components were to running a successful MLM business.
So, here is the MLM newbie, he has worked hard by contacting all of those people they know - some have joined and others are hiding behind the couch (sound familiar ?). This persons downline is stuffed with people who have done the same and whilst this will generate a small income, it does not generate enough to even remain qualified as an agent yourself.
So drastic action is required - you need to purchase leads. This you do (more money out) and you slog away at a databank until you have called all 100. Very hard work and soul destroying. These people are no different than the ones that have been recruited for the families and friends list. The result - you have worked your socks off for several months and your downline is full of people who are only using the product and you realise that you are not going to make your fortune in this way.
I looked at how the top 1% conduct themselves and I learned that they do things much differently. They put money into their business by getting correct and relevant information from the people who have already done it and trodden the path before them. The costs they spend in accruing this information results in a positive and definite plan of action and increased knowledge.
I therefore invested in myself and spent less than I would have done on lists to obtain the information services. I therefore invested in elements which were necessary for my success - at least in my opinion. I downloaded books, articles and watched online videos and I realized that I had hit the golden seam - this was definitely it.
After considerable reading and watching, I realised that the way to approach MLM was to recruit other good MLM people who were facing the dilemma "how can I get really good people into my downline". These people were who I wanted in my own downline. But they already had their own MLM opportunity that they were promoting so how was I going to do this?
Thankfully, this aspect was covered in the material that I had obtained and it only cost me a tiny amount (less than $50). It was clear to me, that I had to provide leadership and direction for my new team if I was going to operate in this way. I realised that if I were to offer new agents a clear and defined play as to how they could run their business and be successful, they would want to join me and I would become the 'hunted' instead of the 'hunter'.
So that is it in a nutshell - if you want to be successful in an MLM business you have to think outside the box. You have to be willing to invest in the right areas and in building a system which will attract the right people to you. The person who I had studied whilst investigating this area was one remarkable MLM businessman. He had used the principles that I had read about and he had built one of the largest and most successful MLM downlines in history.
I have now started to build a strong MLM team with my new MLM opportunity. The product or service itself is of secondary concern to me - but I now get contacts regularly and the frequency is slowly increasing. I am simply not too bothered if someone decides not to join me - if they are not 100% committed to becoming rich doing this, then I do not want them to join me anyway. So these people are vetted by me before I allow them into my team.
Show your downline leadership and direction and they will do the same to their downline and if you help them at every step of the way then everyone benefits. If you are bent on making an MLM business work without the assistance of others then you can forget it. You have to work with others to help them before you will tasted the sweet sensation of success yourself.
Thank you for reading my article and I hope it is of some benefit to you. Remember, it does not matter where in the world you are operating, the system that I have found will benefit you and make you a successful MLM business person. Why take advice from those who are operating in the same way as the 96% of MLM business failures?
Alan Hill - MLM Business Champion
After a few months, I found that no-one left in my address book were returning my calls and the ones who had joined were not doing much. So, things petered out and after a year I could not even remember what the whole thing was about.
So, I put the experience down to one of the lessons in life - and the main lesson was 'MLM does not work'. After a time my friends came back after they realised that the madness that had infected me had passed and I was now the normal Alan again.
Is this story a familiar account for you? I am sure that I am not the only one to go through the experience in this way and it must be common because it seems that 96% of MLM newbies have an experience that is quite similar to my account.
This happened to me - but over the years I became involved in other businesses and whilst these where marginally successful, unbeknown to me, my perspective changed. I was now seeing things through the eyes of an entrepreneur. When I was then offered another opportunity with an MLM business, I found myself looking at it differently than the last time.
This time I studied why 96% of MLM newbies failed and why only 1% became millionaires. After conducting my investigation, I came to some very interesting conclusions.
Whilst looking at the evidence, I asked myself what was the difference in approach between experienced businesspeople and MLM newbies with no business experience.
I came to the conclusion that an experienced business person tends to approach business from a different angle than those with no experience. An experienced hand will look at marketing, staffing, premises etc and they will pay for the services of Solicitors or Accountants and book keepers. They see if they themselves need further training and these are the elements that they invest their money on to maximise their potential. Of all of these areas, on of the most important is that of Marketing - where are they going to get new customers from and what constitutes the best customers.
I then looked at MLM newbies - who usually have an employees mindset - they have little knowledge of the above areas of business and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.
The next point I found is about the product or service itself. MLM newbies tend to concentrate on this area when this is the least area of concern in an MLM business. I can catagorically declare here that the actual business opportunity itself is of no real importance in the early stages. Of course you will need to know about your product or service to be able to sell it but this is not the most vital of skills to master - if it is so good then it will largely sell itself will it not?
This was now getting exciting - I started to feel that I was onto something after all of this studying and that I was about to lift the lid on what the key components were to running a successful MLM business.
So, here is the MLM newbie, he has worked hard by contacting all of those people they know - some have joined and others are hiding behind the couch (sound familiar ?). This persons downline is stuffed with people who have done the same and whilst this will generate a small income, it does not generate enough to even remain qualified as an agent yourself.
So drastic action is required - you need to purchase leads. This you do (more money out) and you slog away at a databank until you have called all 100. Very hard work and soul destroying. These people are no different than the ones that have been recruited for the families and friends list. The result - you have worked your socks off for several months and your downline is full of people who are only using the product and you realise that you are not going to make your fortune in this way.
I looked at how the top 1% conduct themselves and I learned that they do things much differently. They put money into their business by getting correct and relevant information from the people who have already done it and trodden the path before them. The costs they spend in accruing this information results in a positive and definite plan of action and increased knowledge.
I therefore invested in myself and spent less than I would have done on lists to obtain the information services. I therefore invested in elements which were necessary for my success - at least in my opinion. I downloaded books, articles and watched online videos and I realized that I had hit the golden seam - this was definitely it.
After considerable reading and watching, I realised that the way to approach MLM was to recruit other good MLM people who were facing the dilemma "how can I get really good people into my downline". These people were who I wanted in my own downline. But they already had their own MLM opportunity that they were promoting so how was I going to do this?
Thankfully, this aspect was covered in the material that I had obtained and it only cost me a tiny amount (less than $50). It was clear to me, that I had to provide leadership and direction for my new team if I was going to operate in this way. I realised that if I were to offer new agents a clear and defined play as to how they could run their business and be successful, they would want to join me and I would become the 'hunted' instead of the 'hunter'.
So that is it in a nutshell - if you want to be successful in an MLM business you have to think outside the box. You have to be willing to invest in the right areas and in building a system which will attract the right people to you. The person who I had studied whilst investigating this area was one remarkable MLM businessman. He had used the principles that I had read about and he had built one of the largest and most successful MLM downlines in history.
I have now started to build a strong MLM team with my new MLM opportunity. The product or service itself is of secondary concern to me - but I now get contacts regularly and the frequency is slowly increasing. I am simply not too bothered if someone decides not to join me - if they are not 100% committed to becoming rich doing this, then I do not want them to join me anyway. So these people are vetted by me before I allow them into my team.
Show your downline leadership and direction and they will do the same to their downline and if you help them at every step of the way then everyone benefits. If you are bent on making an MLM business work without the assistance of others then you can forget it. You have to work with others to help them before you will tasted the sweet sensation of success yourself.
Thank you for reading my article and I hope it is of some benefit to you. Remember, it does not matter where in the world you are operating, the system that I have found will benefit you and make you a successful MLM business person. Why take advice from those who are operating in the same way as the 96% of MLM business failures?
Alan Hill - MLM Business Champion
About the Author:
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