Sunday, October 25, 2009

Picking The Best CPA Marketing Offers To Suit Your Affiliate Business

By Ron Cripps

For an affiliate just looking into Cost Per Action (CPA) marketing, the range of various offer types can be perplexing it might seem daunting at first to attempt and figure out what all the diverse offers are all about.

In the initial stages of your search the more common types of CPA affiliate offers you will get hold of in virtually any CPA network's listings are free-trial offers, zip-submit offers, and e-mail submit offers.

Let's start with free-trial offers, because they are so in style among both advertisers and the marketers who market them. The basis is straightforward: These free trial offers are often completely free to the customer, apart from for a small fee (as tiny as $1.95 or so) for shipping and handling. The customer obtains a product they are interested in for an incredibly low price, and the advertiser gets a beneficial lead.

As a salesperson, you might be wondering how this could possibly be an advantage to you. Even though the offer is totally free except for the shipping and handling outlay, or nearly free, online companies are often more than willing to pay good commissions (as much as $20-$100 per lead). The basis is that a lot of these free trial offers are required continuity programs and by accepting the free trial agreement, the client is agreeing to shell out for more of the product when the free trial is complete, frequently through a 30 day auto-delivery program.

Your only concern is sending the lead keeping the customer is up to the vendor. That means that you pick up a decent commission on an offer that is straightforward to convert, and all you have to do is get the consumer to the online businesses home page. Affiliate marketers have made Free Trail offers popular for this very reason.

Another very frequent type of CPA offer is what is called zip submit. All a visitor has to do in order for you to get rewarded is enter their zip code. You can be sure that the company running the promotion has a way to earn money from the client on the back end, but you as the CPA affiliate get paid just for the clients zip code. These offers convert particularly well, even though they are in the main low-paying you might earn as little as 75 cents to $1 for a zip submit, but if you know how to push a lot of traffic to them even small change can add up to big money.

A further related style of offer is an e-mail submit. You have perhaps heard many affiliates reveal that the money is in the list, but building a list of pre-qualified shoppers can be tough, and so online businesses are enthusiastic to pay a lot of cash for the correct e-mail addresses. That's where you come in: All the website visitor needs to do is key in their e-mail address and you get paid. Like with the CPA program zip-submit, the payouts can be slightly small, but you can make up for that in spending large amounts of web traffic.

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