Sunday, October 18, 2009

Why Are Keywords Important To Article Writing As An Affiliate Marketer

By Ron Cripps

Keyword density and position are important parts of optimizing your written articles for search engines. You need to know just where to place the keywords in the written article so that when the search engine spiders skim your site they see the keywords.

How Do Search Engines Know What My Keyword Or Phrase Is?

A keyword is a word that is going to be placed in your written article various times, not just once as that would make every word a keyword. When a spider determines that you have a word located several times in an written article, it will determine that your page may be helpful to people that search for such a keyword.

Over Optimizing Your Written Articles

When you use a keyword too regularly in your written article it is deemed as "keyword stuffing" and that is a damaging matter. When the spiders consider that you are keyword stuffing they see it as a deception and they will penalize you for that behavior. Keyword stuffing is so dangerous that if you are not careful you can finish up getting the rankings of other web pages on your site set down or worse you can get blacklisted by search engines for doing this to often.

What is Keyword Density?

The number of times that you place a word in your written article is the keyword density. The total number of times that a keyword is located in an article is commonly resolved by a percentage. One way to look at this is that if you have a five hundred word article and your intention is for a 5% density then you are going to need to have the keyword in the written article exactly 25 times.

You can discover hundreds of information sources and guides advocating one keyword density over some other and the grounds behind this logic. The bottom line is that you are going to need to figure out what density works best for you. Each web designer has their own density that they like to achieve based on previous results. You can employ any density that you like provided you are obtaining the profits that you want and not over optimizing your article.

Knowing The Right Keyword Density of Your Articles Will Increase Sales

Irrespective what precise density you select, it is important to place keywords so that there are more at the beginning and end to produce an hour glass outcome. Keyword density is essential so that your written article rises in the rankings and yields the amount of money you are searching for.

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