Friday, October 2, 2009

SEO On The Cheap

By Anne Torres

New marketers will find that they are required to do many things on the cheap until they have had some success and their budgets swell. Seo is one of the many tasks you may have to do yourself, and on the cheap. That's okay. Much of basic SEO doesn't require money, but it will require some time and effort. Applying SEO will pay big in benefits!

Start with on page or on site SEO:

Choose your domain name with SEO in mind. Your domain name is a big factor in your SEO tactics. This tells the world and the search engines what your site is about and what if offers. Get the word out.

Next consider the names of your pages. Each page, including the home page, should have it's own keyword-rich title. Welcome and home will do little for your website. Tell the spiders and your visitors what your page is about by including

SEO in the form of keywords in your titles.

Compose meta tags with care. Some of the smaller search engines and many of the directories will rely on your meta description for your website. Even smaller amounts of traffic focused and interested in what you have to offer could be lucrative. Lots of visitors is great, only, if they want what you have. Take the little extra time it takes to add meta tags to your SEO tactics.

How you set up navigation can also impact SEO strategies. Navigation should always be easily understood by visitors, and easy for the search engines to follow. Linking the pages of your site to one another will help both your visitors and the spiders get around, and will help with backlinks. Adding situates, both a human read HTML and a spider read Google site map is of importance to seo strategies.

To make your content compatible with SEO, be sure it includes a high percentage of original tightly focused niche content. Update pages occasionally and add new content pages on a regular basis. The more content your website has, the more attention you are likely to get both from search engines and new and returning visitors.

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