Tuesday, September 29, 2009

Affiliate Marketing And Market Research

By Zac MacDonald

The idea of making money online is an attractive one, even more so now that the recession is causing many peoples finances to tighten even more. "Affiliate marketing" is usually one of the first things you will hear about when you begin searching. There is heaps of information out there about this that may be confusing at first, but the process is basically quite simple.

Step one in the process is market research.

You need to find out what your potential buyers are looking for online, in order to define which market you will enter. To begin this, very important, process you need to do "keyword research". This involves finding the specific words and phrases that people enter into the search engines in order to find solutions to their problems. You will be sure to regret it if you skip this important research step.

In order to get a nonstop flood of organic targeted traffic/visitors to your website or landing page. And to raise the ranking of your pages to be found more easily, you need to find the keywords that people are actively entering into the search engines.

Keyword research doesn't have to be a difficult task, however. Start with the free Google Keyword Tool, which can be found by searching for "Google keyword tool external," and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.

Click on "get keyword ideas" and a list of keywords is presented showing how many times a month that keyword/phrase is searched for and even how competitive that market may be.

The trick with this research is to find a market that already has demand, competition, and products established to promote, while at the same time doesn't have so much competition that getting a good ranking would be impossible.

Even though you are an affiliate and your costs are relatively low to promote a product, you don't want to waste your time on a market that has no buyers, so it is important to always take the time to do your market research to be successful with affiliate program marketing.

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