Monday, September 7, 2009

How Article Marketing Can Increase Your Traffic

By Ed Hodgson

If you are serious about building a profitable online business and benefiting from using the leverage gained from online marketing, then you absolutely have to be writing quality articles with fresh content on a daily basis. Article marketing is overlooked by many, yet is a very powerful method of marketing.

As Im sure youre aware, there are many free ways of marketing your website. These are no less effective than paid methods and their power to deliver quality traffic must not be underestimated.

These few points will help you through.

Well, you should be able to get your hands on the software that youll need: its called Microsoft Word

Write about what you know. Be passionate about your subject and let it show in your copy that you know your subject well. You want to keep your articles to about 400 words. If this sounds like a lot to you, it isnt - just try typing a few paragraphs about something that you know about, hit the word count button and youll probably be surprised at the result.

What do you write about? Well it has to be relevant to the website you are promoting. Choose a specific aspect and write with authority. Keep a check on your word count and don't drift off-subject.

The whole point of writing articles is for them to be read and for you to be credited with their content. So make sure you provide quality and value in your articles. The title should aim to grab the readers attention so that they want to learn more, and the main body should provide them with that information. Don't let your reader walk away without gaining something themselves.

I want to emphasise this point: your article MUST provide quality content. You will eventually publish many articles but quality should never be sacrificed for quantity.

The more articles you write and distribute, the higher your traffic will be. This is easy to do as there are many directories who will accept your articles and distribute them for free. I would recommend Ezinearticles.com as a start. Submit to as many directories as possible to increase your marketing results.

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