Any thread of possibility that credit cards will be defunct in the next few years is clearly on borrowed time. People will just not let that happen. These plastics have been around too long it's hardly imaginable to live in a world without them. Some even think they don't remember life before their first Visa or MasterCard. Or they'll simply feel lucky to have come out with any level of sanity from any "cardless" era in their lives.
Bottom-line, we all need the freedom of a credit line that allows us to live life to the fullest while leaving a lot of leeway around our pockets.
The exercise of a credit card amounts to the classic business equation lending one side to a buyer and the other to a seller. Cyber sellers, in particular, cannot afford to rebuff their customers this expediency in case they run the risk of losing probable sales. After all, people shop on the Internet because they want to do everything there and they'll probably hate the surprise of having to come down to a store or mail a check just to pay for something they saw on a half-baked cyber dealer's website. Online shoppers want results they get from sitting in front of their PC and that means electronic payment services are a must for every online store. If you sell your goods on the web, this is how you expect the equation of electronic payments to make a distinction in your business.
On the other hand, this equation is barely equal and often tips to the favor of one side - consumers. Online merchants are particularly vulnerable as they don't have the security of actual signatures verifying card users' identity. While this shouldn't be seen as a problem as consumer protection is a sign of a working democracy which is integral for any business to occur, web-based businessmen usually do lose from a consumer's gain.
Take a dealer who accepts a credit card payment for a product he unsuspectingly ships to a customer who turns out to be anything but the legitimate card owner. Once the claim of fraud is established, the transaction will be deemed invalid. The card issuer thus refunds the lawful card owner for his lost credit but will rapidly redeem the amount by issuing a charge back to the store owner who made the unacceptable card transaction. If this store owner makes more invalid transactions, there's even the risk of his contract being terminated by his merchant account provider. In other words, in the cause of consumer protection in this whole industry, the merchant takes the brunt.
Perhaps the only way for online businessmen to recover some sense of balance into the equation is to perfect their instincts for smelling a possibly fraudulent transaction. Knowing their business inside out grows a skill for spotting irregularities such as suspiciously large purchase volumes, repeated data entry errors or even odd purchase timing. Since electronic payment service is indispensable for anyone who wants to remain in business online, it should be viewed as a welcome challenge rather than a burden.
Bottom-line, we all need the freedom of a credit line that allows us to live life to the fullest while leaving a lot of leeway around our pockets.
The exercise of a credit card amounts to the classic business equation lending one side to a buyer and the other to a seller. Cyber sellers, in particular, cannot afford to rebuff their customers this expediency in case they run the risk of losing probable sales. After all, people shop on the Internet because they want to do everything there and they'll probably hate the surprise of having to come down to a store or mail a check just to pay for something they saw on a half-baked cyber dealer's website. Online shoppers want results they get from sitting in front of their PC and that means electronic payment services are a must for every online store. If you sell your goods on the web, this is how you expect the equation of electronic payments to make a distinction in your business.
On the other hand, this equation is barely equal and often tips to the favor of one side - consumers. Online merchants are particularly vulnerable as they don't have the security of actual signatures verifying card users' identity. While this shouldn't be seen as a problem as consumer protection is a sign of a working democracy which is integral for any business to occur, web-based businessmen usually do lose from a consumer's gain.
Take a dealer who accepts a credit card payment for a product he unsuspectingly ships to a customer who turns out to be anything but the legitimate card owner. Once the claim of fraud is established, the transaction will be deemed invalid. The card issuer thus refunds the lawful card owner for his lost credit but will rapidly redeem the amount by issuing a charge back to the store owner who made the unacceptable card transaction. If this store owner makes more invalid transactions, there's even the risk of his contract being terminated by his merchant account provider. In other words, in the cause of consumer protection in this whole industry, the merchant takes the brunt.
Perhaps the only way for online businessmen to recover some sense of balance into the equation is to perfect their instincts for smelling a possibly fraudulent transaction. Knowing their business inside out grows a skill for spotting irregularities such as suspiciously large purchase volumes, repeated data entry errors or even odd purchase timing. Since electronic payment service is indispensable for anyone who wants to remain in business online, it should be viewed as a welcome challenge rather than a burden.
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The job is, of course, a lot easier with a variety of credit card processing machines that serve to provide expediency to a buyer and, at the same time, protect a seller's merchant account from fraud.
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