All affiliate programs run display ads of various types and quality. These ads are usually text boxes, graphics, or multimedia. Their effect and usefulness varies quite a lot. This is another area where the marketing part of affiliate marketing comes into play, and there are some considerations for affiliates to deal with.
As attention getters, the text box type is the low end. Theyre basic, theyre simple, and theyre not real attention getters, unless relevant to the site audience. These ads are however good space users, and can operate effectively on any site, also taking care of the bald patches, in some cases. They can help maximize use of space.
The graphic- oriented ads are much better at creating profile and presence for an affiliate program. They have a higher visual impact, and are designed to be grabbers. They do attract attention, and are generally pretty trustworthy as basic ad content. The net is very much a visual medium, and people read web pages on visual priorities, which are the graphic ads strong suits. Color, contrast, and design are major attractants, even when the person isnt looking for the product.
The graphics ads are more in the mid range, and they do have some punch and presence on any site. The presentation is better, by far, than the classifieds, and they add color and definition, which is an attention getter. Content is sometimes good, and affiliates get better value out of these ads. That said, static graphics ads can become part of the furniture, and they take up space, and can require management to fit sites comfortably.
Generally speaking the actual multimedia ads are professionally done, so content is OK, but the management issues are also more complicated. When to run a multimedia ad, or whether to run it or have it as a passive link, for example, can be a decision and a half.
Ad content is the main issue. An ad that gets productive attention is what affiliates want, not just some bit of baggage to stick on the site and hope it sells something. The best option is to base your choices of display ads on practical quality control.
When deciding how and where to use your ads, you need a management tool that will keep things simple, and allow you maximum control. Nobody needs an ad that creates problems, or is difficult to run in a real time situation online.
This is where Niche N Easy is a good option. It can handle any ad. You have full operational control. You can handle layout, site functions and applications, easily.
As attention getters, the text box type is the low end. Theyre basic, theyre simple, and theyre not real attention getters, unless relevant to the site audience. These ads are however good space users, and can operate effectively on any site, also taking care of the bald patches, in some cases. They can help maximize use of space.
The graphic- oriented ads are much better at creating profile and presence for an affiliate program. They have a higher visual impact, and are designed to be grabbers. They do attract attention, and are generally pretty trustworthy as basic ad content. The net is very much a visual medium, and people read web pages on visual priorities, which are the graphic ads strong suits. Color, contrast, and design are major attractants, even when the person isnt looking for the product.
The graphics ads are more in the mid range, and they do have some punch and presence on any site. The presentation is better, by far, than the classifieds, and they add color and definition, which is an attention getter. Content is sometimes good, and affiliates get better value out of these ads. That said, static graphics ads can become part of the furniture, and they take up space, and can require management to fit sites comfortably.
Generally speaking the actual multimedia ads are professionally done, so content is OK, but the management issues are also more complicated. When to run a multimedia ad, or whether to run it or have it as a passive link, for example, can be a decision and a half.
Ad content is the main issue. An ad that gets productive attention is what affiliates want, not just some bit of baggage to stick on the site and hope it sells something. The best option is to base your choices of display ads on practical quality control.
When deciding how and where to use your ads, you need a management tool that will keep things simple, and allow you maximum control. Nobody needs an ad that creates problems, or is difficult to run in a real time situation online.
This is where Niche N Easy is a good option. It can handle any ad. You have full operational control. You can handle layout, site functions and applications, easily.
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