Online reputation management is essentially, making sure that any negative information that is put on the Internet about you, is pushed to the bottom of a big pile of positive, complementary information so that no-one finds the bad stuff.
This practise is being used more and more not only by the rich and famous, but by the not so rich and the not so famous.
It is becoming almost commonplace to "Google" potential business associates or partners, therefore if people want to tarnish your reputation for whatever reason, they will most likely get a page ranked in the top Google results page for the search for your name. This could happen without you even knowing.
In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.
This is where the services of a top search engine optimisation company (such as ourselves) come in. In some instances, we can completely remove some of the harmful information from the listing, but this is very difficult to achieve. We then basically create mountains of better, more complementary information such as blogs, websites, content etc. and promote it up the search engine results rankings so that it pushes the harmful stuff down into the depths of nowhere.
The effect that this has is that as the more complementary material moves up the rankings, it pushes the unwanted content down, and after some time, this occurs to such an extent that the harmful information moves down to the 4th, 5th, 6th page where it will very rarely be found.
If you "Google" Kate Moss you will find that the first page is filled only with positive information, despite her recent capers which have been all over the news. From this we can surmise that she has employed this technique to try and maintain her online reputation, and she is still arguably the world's most popular model.
Much the same as it does in the rest of the world, bad news travels faster and further on Google than good news, it is therefore crucial that you have some positive content about yourself out there either when this does happen, or before it happens as a method of prevention.
This practise is being used more and more not only by the rich and famous, but by the not so rich and the not so famous.
It is becoming almost commonplace to "Google" potential business associates or partners, therefore if people want to tarnish your reputation for whatever reason, they will most likely get a page ranked in the top Google results page for the search for your name. This could happen without you even knowing.
In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.
This is where the services of a top search engine optimisation company (such as ourselves) come in. In some instances, we can completely remove some of the harmful information from the listing, but this is very difficult to achieve. We then basically create mountains of better, more complementary information such as blogs, websites, content etc. and promote it up the search engine results rankings so that it pushes the harmful stuff down into the depths of nowhere.
The effect that this has is that as the more complementary material moves up the rankings, it pushes the unwanted content down, and after some time, this occurs to such an extent that the harmful information moves down to the 4th, 5th, 6th page where it will very rarely be found.
If you "Google" Kate Moss you will find that the first page is filled only with positive information, despite her recent capers which have been all over the news. From this we can surmise that she has employed this technique to try and maintain her online reputation, and she is still arguably the world's most popular model.
Much the same as it does in the rest of the world, bad news travels faster and further on Google than good news, it is therefore crucial that you have some positive content about yourself out there either when this does happen, or before it happens as a method of prevention.
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Deeho search engine optimisation are top providers of online reputation management
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