Pay per click marketing (PPC) is an effective online marketing tool, but aside from that, it has also provided many website owners the opportunity to make money on the internet. Indeed, PPC has been a good avenue for website owners to earn from their sites.
Pay per click came out in the internet in 2002 and it has, since then, became a popular advertising tool. It has also gained more popularity as Google adopted the concept for their marketing tool, Google Adwords.
This marketing tool allows you to post your ads on as many websites in the internet, by making an agreement with the website owners. There will be no cost involved in the posting of the ad or text links but once online users get interested and click on your ads, you have to pay the website owner of the agreed cost per click.
There are two ways in determining the cost in pay per click marketing. It can be determined through flat rate and through bid-based.
In flat rate pay per click marketing campaign, you will agree with the website owner of a fix rate that you will pay for every click of your ad in his website. Most often, companies and businesses online have a list of rates called a rate card for this model.
On the bid-based pay per click marketing, the cost per click of your advertisement is determined through bidding with other companies and advertisers. The rate then is based on how much you are willing to pay for every click of your ad for a particular ad spot. In this method of pay per click marketing, you will be competing with other advertisers as to the lowest cost you can pay for every click for your ad.
Whatever model or ways you adopt for your pay per click marketing, it is important to keep in mind the main goal of your pay per click campaign and that is not just getting many clicks to your ad but making sure also that these will be converted to sales.
Pay per click came out in the internet in 2002 and it has, since then, became a popular advertising tool. It has also gained more popularity as Google adopted the concept for their marketing tool, Google Adwords.
This marketing tool allows you to post your ads on as many websites in the internet, by making an agreement with the website owners. There will be no cost involved in the posting of the ad or text links but once online users get interested and click on your ads, you have to pay the website owner of the agreed cost per click.
There are two ways in determining the cost in pay per click marketing. It can be determined through flat rate and through bid-based.
In flat rate pay per click marketing campaign, you will agree with the website owner of a fix rate that you will pay for every click of your ad in his website. Most often, companies and businesses online have a list of rates called a rate card for this model.
On the bid-based pay per click marketing, the cost per click of your advertisement is determined through bidding with other companies and advertisers. The rate then is based on how much you are willing to pay for every click of your ad for a particular ad spot. In this method of pay per click marketing, you will be competing with other advertisers as to the lowest cost you can pay for every click for your ad.
Whatever model or ways you adopt for your pay per click marketing, it is important to keep in mind the main goal of your pay per click campaign and that is not just getting many clicks to your ad but making sure also that these will be converted to sales.
About the Author:
About the Author: Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. The team of experts at Localize Internet Marketing strive to deliver targeted local results to their clients through the use of Internet marketing techniques such as Local SEO.
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