Another area of concern in a PPC advertising campaign is how your ad is constructed and whether it is pulling a good crowd to your website. You will also need to attract visitors that are interested in your product and services.
A PPC ad can be looked at like a classified ad, constructed of 3 parts: the headline, body, and call to action. First, you want the headline to grab the readers' attention. Your body will then list a couple benefits of your product or service to convince them why they should buy it. Finally you will need an effective call to action which will direct the potential customers to your sales page.
By utilizing split testing, you will be able to compare two ads and make improvements in order to create the most efficient ad possible. First you will create 2 ads, each linked to separate campaigns. Each ad will lead to a different landing page. This will allow you to view the statistics of each ad independently.
Tweak the second ad until it out performs the first, then take down the first ad and replace it with a new one. Adjust this ad until it can out perform the second ad. You can continue to do this until you achieve maximum performance from your ad. This part of PPC management can be somewhat time consuming but will be well worth it when you see the additional profits.
Your ad will be based around your main keyword for your business. It can be used either for an affiliate program or your own products and services. Google Adwords allows affiliate programs but not all PPC engines do.
You will want your ad to be as targeted as possible. Since you are paying per click, you want as many sales as possible to be generated from the traffic coming to your site. A broad keyword can draw traffic but will not bring in much sales.
Google Adwords offers many tools to aid in the construction of your ad. They also have a slew of helpful material relating to PPC advertising campaigns. This information will help you tweak your ads as needed.
The three most important aspects of any PPC ad campaign are keywords, bidding and ads. While most people will continue to tweak keywords and bidding, they will often neglect their ads. This creates a lot of wasted potential and will lose you money. A strong ad can mean the difference between success and failure.
A PPC ad can be looked at like a classified ad, constructed of 3 parts: the headline, body, and call to action. First, you want the headline to grab the readers' attention. Your body will then list a couple benefits of your product or service to convince them why they should buy it. Finally you will need an effective call to action which will direct the potential customers to your sales page.
By utilizing split testing, you will be able to compare two ads and make improvements in order to create the most efficient ad possible. First you will create 2 ads, each linked to separate campaigns. Each ad will lead to a different landing page. This will allow you to view the statistics of each ad independently.
Tweak the second ad until it out performs the first, then take down the first ad and replace it with a new one. Adjust this ad until it can out perform the second ad. You can continue to do this until you achieve maximum performance from your ad. This part of PPC management can be somewhat time consuming but will be well worth it when you see the additional profits.
Your ad will be based around your main keyword for your business. It can be used either for an affiliate program or your own products and services. Google Adwords allows affiliate programs but not all PPC engines do.
You will want your ad to be as targeted as possible. Since you are paying per click, you want as many sales as possible to be generated from the traffic coming to your site. A broad keyword can draw traffic but will not bring in much sales.
Google Adwords offers many tools to aid in the construction of your ad. They also have a slew of helpful material relating to PPC advertising campaigns. This information will help you tweak your ads as needed.
The three most important aspects of any PPC ad campaign are keywords, bidding and ads. While most people will continue to tweak keywords and bidding, they will often neglect their ads. This creates a lot of wasted potential and will lose you money. A strong ad can mean the difference between success and failure.
About the Author:
To receive more up-to-date info about pay per click management, head over to Brian's site about adwords campaign management.
Posts
No comments:
Post a Comment