Direct sales: It's perennial industry that has grown even more in recent years. Why is it so popular? The idea of working from home, selling products that you love, building a team and achieving top level salaries, prizes and recognition is a provocative idea and proven career. It sounds marvelous and to see what some of the top earners of the industry make, it can be a lucrative and enjoyable business for years and years.
By the same token, it has a huge failure rate? Do if it offers such a bounty of riches for the motivated entrepreneur, why do many not ever make it? What reason is it that aspiring new entrepreneurs get involved with the mlm company of their choice, eyes to the sky, only to drop out and shift gears a few months later?
After all, direct sales offers a very high level of support. It provides marketing materials, training, groups of other like you, etc. If you have such a level of help at your fingertips, why is it such a difficult thing to make a go of?
If you decide to build a team, it offers an opportunity to make a substantial income without even working a traditional full-time schedule. However, as wonderful as the career can be, it can also be rife with disappointment, difficulties and frustration for those who are unprepared or uneducated in the particular skills required to run a business.
Why such a tremulous path? Why do some make it big and others give up? It isn't because of some particular trait or special connection (generally). It's just because one seller does what the other isn't willing to do to succeed. It's really as simple as that. If you need to wade in uncomfortable waters for awhile to make it, that's not everyone's cup of tea. Comfort is the one thing people seek and it can be found in the tried and true, not in running a new business and doing unfamiliar things.
The common threads are determination, persistence, and the ability to get past the daily difficulties to stay motivated and keep moving forward. You've heard it before. You know you must persist and work hard. You know you need to stay energized and work your plan. You've read the books and listened to the tapes to stay motivated and learn. You've heard top sellers say "Just pick up the phone and make 100 phone calls a day for success!" Oh really?
Sales is a numbers game and surely that works. But if it sounds horrible and is not something that you see yourself doing, then will it be a part of your success formula? Some may do it easily while others struggle to get through one call.
Many direct sales companies advise you to "share" instead of sell. This helps people get past the hurdle that they may feel they are pushing something onto others. It's a nicer term. It's one that usually sticks and helps people understand that if they thought the products were great doesn't it stand to reason others will too?
By the same token, it has a huge failure rate? Do if it offers such a bounty of riches for the motivated entrepreneur, why do many not ever make it? What reason is it that aspiring new entrepreneurs get involved with the mlm company of their choice, eyes to the sky, only to drop out and shift gears a few months later?
After all, direct sales offers a very high level of support. It provides marketing materials, training, groups of other like you, etc. If you have such a level of help at your fingertips, why is it such a difficult thing to make a go of?
If you decide to build a team, it offers an opportunity to make a substantial income without even working a traditional full-time schedule. However, as wonderful as the career can be, it can also be rife with disappointment, difficulties and frustration for those who are unprepared or uneducated in the particular skills required to run a business.
Why such a tremulous path? Why do some make it big and others give up? It isn't because of some particular trait or special connection (generally). It's just because one seller does what the other isn't willing to do to succeed. It's really as simple as that. If you need to wade in uncomfortable waters for awhile to make it, that's not everyone's cup of tea. Comfort is the one thing people seek and it can be found in the tried and true, not in running a new business and doing unfamiliar things.
The common threads are determination, persistence, and the ability to get past the daily difficulties to stay motivated and keep moving forward. You've heard it before. You know you must persist and work hard. You know you need to stay energized and work your plan. You've read the books and listened to the tapes to stay motivated and learn. You've heard top sellers say "Just pick up the phone and make 100 phone calls a day for success!" Oh really?
Sales is a numbers game and surely that works. But if it sounds horrible and is not something that you see yourself doing, then will it be a part of your success formula? Some may do it easily while others struggle to get through one call.
Many direct sales companies advise you to "share" instead of sell. This helps people get past the hurdle that they may feel they are pushing something onto others. It's a nicer term. It's one that usually sticks and helps people understand that if they thought the products were great doesn't it stand to reason others will too?
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