The results of a good pay per click campaign is indeed attractive to any business who wants to get online customers. Good traffic to your site and good ad placement on search engines are just some of the good points of pay per click marketing. But, what makes some PPC campaign fail?
Pay per click, like any other advertising tool, may also have some pitfalls, and it pays to heed these issues when doing pay per click marketing.
To easily understand pay per click and its drawbacks, below are the major issues that should be kept in mind to avoid failures in pay per click.
● Cost. This form of advertising can cost you lots of money. And you may get caught up in a tug of war for keywords that will not give you the promised returns. Yahoo! has its own 'auto bid' which can increase your bid in order to maintain the current rank for the listing. You may think that this is helpful, but upon closer inspection you will note that this can hurt you.
● Return on Investment (ROI) can be difficult to measure. ROI is a measure of how much you gain per investment you have put in. In the case of pay per click, it may be hard to determine. You may need to have conversion tracker services to be able to know if you are making money.
● Junk Traffic. In pay per click marketing, you will have to face the risk of getting traffic you would not want in your site. These are traffic not in any way relevant to your business. These are most often brought in by some other sources and might not be helpful in your advertising campaign. It is advisable however to get traffic from major search engines.
● PPC will not scale. When your PPC campaign brings huge traffic to your site, the potentials of getting more sales increases and the rate per click may be the same, but the total cost involving your campaign will for sure increase.
These reasons should be carefully examined before you engage in pay per click. Indeed pay per click marketing is a very helpful tool for those who want to earn online but its risks should also be considered to make this advertising work for you.
Pay per click, like any other advertising tool, may also have some pitfalls, and it pays to heed these issues when doing pay per click marketing.
To easily understand pay per click and its drawbacks, below are the major issues that should be kept in mind to avoid failures in pay per click.
● Cost. This form of advertising can cost you lots of money. And you may get caught up in a tug of war for keywords that will not give you the promised returns. Yahoo! has its own 'auto bid' which can increase your bid in order to maintain the current rank for the listing. You may think that this is helpful, but upon closer inspection you will note that this can hurt you.
● Return on Investment (ROI) can be difficult to measure. ROI is a measure of how much you gain per investment you have put in. In the case of pay per click, it may be hard to determine. You may need to have conversion tracker services to be able to know if you are making money.
● Junk Traffic. In pay per click marketing, you will have to face the risk of getting traffic you would not want in your site. These are traffic not in any way relevant to your business. These are most often brought in by some other sources and might not be helpful in your advertising campaign. It is advisable however to get traffic from major search engines.
● PPC will not scale. When your PPC campaign brings huge traffic to your site, the potentials of getting more sales increases and the rate per click may be the same, but the total cost involving your campaign will for sure increase.
These reasons should be carefully examined before you engage in pay per click. Indeed pay per click marketing is a very helpful tool for those who want to earn online but its risks should also be considered to make this advertising work for you.
About the Author:
About the Author: Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing Company. He and his team of experts strive to deliver targeted local results to their clients through the use of Internet marketing techniques such as Pay Per Click Management.
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