SEO success requires a variety of tools to help us analyze and build top results consistently time after time. Our job is made significantly easier through the correct selection and use of the proper tools.
What kind of tools are most appropriate and most effective to the professional SEO? Virtually anything on the Internet can be used in such a way as to provide some value to us. However, what we want to focus on for this article is a discussion of the applications designed to achieve one specific goal to improve the results of your website.
For example, if your objective is to analyze the number of views for your YouTube video, you would use an analytics tool, designed for that one specific task. Of course, YouTube is itself a tool, but it can be used for a large variety of purposes that will take up far too much time to cover in this article!
For an extensive array of tools in one concise package, look no further than the Google Toolbar. The main feature of benefit to an SEO is the PageRank display. The PageRank feature provides you with ballpark rating as to how important Google believes a page to be. It takes many factors into consideration including the number of oneway inbound links in addition to perhaps as many as a dozen or two others.
If you find yourself wondering where exactly your webpages are among the ranks of major search engines, this tool will tell you what you want to know. You can leave it running for a night and find your results in the morning. Webposition tracks the exact rank of your pages on each search engine.
As you have learned in SEO, it?s absolutely crucial to select the correct keyword(s) for your topic; otherwise your work could be lost in the search engine shuffle. There are a number of keyword tools to help you. One of the best keyword tools out on the web is the Google Keyword Tool. This application returns the volume of searches for the keywords you input and gives alternate suggestions and their volumes as well.
Another somewhat useful keyword tool is Yahoo!'s Search Term Suggestion Tool - formerly the Overture Search Term Suggestion Tool. It can be useful in determining how competitive any given keyword may be but one of its weaknesses is that it does not distinguish between singlular or plural versions of keywords. It's also often skewed by the high usage of advertiser research.
Another effective keyword tool, Wordtracker has two versions. The first is a free tool freekeywords.wordtracker.com which simply displays your results with related keywords and their corresponding search volumes. The paid version version ? (The defacto standard), wordtracker.com provides many other functions, like allowing you to store your keywords, perform different kinds of searches such as comprehensive and compress searches, and provides you with customer support.
Keywordtopia is a paid keyword service that makes use of all the major keyword research tools from Google, Yahoo, Overture, WordTracker, Ask.com, and so on. It also offers some additional features, like arranging/adding/editing your keywords into Ad Groups for you as you build your keyword list.
The Google Traffic Estimator is one of the tools found under Google Adwords, this small tool allows you to do a quick estimate of bid prices and ad clicks for new keywords, without having to add them to your account or sign up for Google Adwords. You can even select the language and countries you want to focus on.
Some more unique tools are now available from Windows LIve. If you're targeting a particular demographic group and want to know what search terms they use, 'Demographics Prediction should be your tool of choice. You can input either a web address (URL) or keyword and flter your results based on data such as gender, age, marital status, or a variety of other demographic data to hone in on your niche market.
Another useful tool from Windows Live is Search Funnel. Use this tool to discover the best sequence of your keywords based on historical data. Searchers often modify the search query as they transition from researching a topic to searching to buy something.
What kind of tools are most appropriate and most effective to the professional SEO? Virtually anything on the Internet can be used in such a way as to provide some value to us. However, what we want to focus on for this article is a discussion of the applications designed to achieve one specific goal to improve the results of your website.
For example, if your objective is to analyze the number of views for your YouTube video, you would use an analytics tool, designed for that one specific task. Of course, YouTube is itself a tool, but it can be used for a large variety of purposes that will take up far too much time to cover in this article!
For an extensive array of tools in one concise package, look no further than the Google Toolbar. The main feature of benefit to an SEO is the PageRank display. The PageRank feature provides you with ballpark rating as to how important Google believes a page to be. It takes many factors into consideration including the number of oneway inbound links in addition to perhaps as many as a dozen or two others.
If you find yourself wondering where exactly your webpages are among the ranks of major search engines, this tool will tell you what you want to know. You can leave it running for a night and find your results in the morning. Webposition tracks the exact rank of your pages on each search engine.
As you have learned in SEO, it?s absolutely crucial to select the correct keyword(s) for your topic; otherwise your work could be lost in the search engine shuffle. There are a number of keyword tools to help you. One of the best keyword tools out on the web is the Google Keyword Tool. This application returns the volume of searches for the keywords you input and gives alternate suggestions and their volumes as well.
Another somewhat useful keyword tool is Yahoo!'s Search Term Suggestion Tool - formerly the Overture Search Term Suggestion Tool. It can be useful in determining how competitive any given keyword may be but one of its weaknesses is that it does not distinguish between singlular or plural versions of keywords. It's also often skewed by the high usage of advertiser research.
Another effective keyword tool, Wordtracker has two versions. The first is a free tool freekeywords.wordtracker.com which simply displays your results with related keywords and their corresponding search volumes. The paid version version ? (The defacto standard), wordtracker.com provides many other functions, like allowing you to store your keywords, perform different kinds of searches such as comprehensive and compress searches, and provides you with customer support.
Keywordtopia is a paid keyword service that makes use of all the major keyword research tools from Google, Yahoo, Overture, WordTracker, Ask.com, and so on. It also offers some additional features, like arranging/adding/editing your keywords into Ad Groups for you as you build your keyword list.
The Google Traffic Estimator is one of the tools found under Google Adwords, this small tool allows you to do a quick estimate of bid prices and ad clicks for new keywords, without having to add them to your account or sign up for Google Adwords. You can even select the language and countries you want to focus on.
Some more unique tools are now available from Windows LIve. If you're targeting a particular demographic group and want to know what search terms they use, 'Demographics Prediction should be your tool of choice. You can input either a web address (URL) or keyword and flter your results based on data such as gender, age, marital status, or a variety of other demographic data to hone in on your niche market.
Another useful tool from Windows Live is Search Funnel. Use this tool to discover the best sequence of your keywords based on historical data. Searchers often modify the search query as they transition from researching a topic to searching to buy something.
About the Author:
Before you start your next SEO campaign, make sure you checkout Shea Ellison's SEO Secrets 2.0 course on how to elevate the pages of your website to the first page of search results. This article briefly discusses the content from the first 7 of 51 pages in the last chapter of SEO Secrets 2.0. Get your free Flash video on the Top 7 SEO Mistakes and How to Avoid Them.
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