In this article, I'll discuss why Internet based marketing can give you a better return on your investment versus traditional, off-line marketing. Let's start with an example.
Suppose that you want to place an advertisement in your local paper. You go to their offices and while there, you ask them two questions: firstly, what is their circulation? They will give you a ballpark figure. Secondly, you want to know the demographics of their readership. They will most likely guess here, as they cannot know for sure.
So you place the ad in the classified section and wait to see what happens. By the way, on your ad you put a code on your website URL so you know how many visitors you are getting from that ad, and second, with the phone number you also add a code, so you know where the calls are coming from.
You're also going to have to be patient. Your ad will go out in the next edition. Eventually, you'll start getting some calls and some additional traffic to your site. Compare this added interest with the cost for the advertisement. Say you got ten leads out of the ad, with the ad costing you about five dollars per visitor; this means your ad has cost you $50 in total.
Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.
Let's compare this with internet based advertising. First off, try a pay per click ad campaign. This allows you to narrowly target your campaign by using the keywords of your choice which you think are relevant to your product or service and that will attract visitors to your site. You can also try out more general keywords and see what results you get.
With pay per click, you ad is up and being viewed in minutes by millions of people using Google, in this example. Best of all, you only pay when people click on the link in your ad!Suppose that you pay a dollar per click and have a conversion rate of 2% - you will spend $50 per sale that you make.
Here, though, you can tell which keywords are converting to sales because you can use conversion tracking. Then, you can remove the keywords that aren't converting, so that your ad campaign is both more effective and more cost-efficient.
If you've also used more general keywords, you can track how much traffic that this approach has netted you. On the other side of the coin, you'll be able to place ads on websites whose readerships demographics match the market you're targeting.
What's the point of all this? Basically, when you compare advertising in traditional venues such as the newspaper with online advertising, you can measure your performance with online advertising much more efficiently.
Another point to make is that pay per click is only one way to advertise online. You can also use other cost-effective marketing techniques online, such as targeted article writing relevant to your business, writing a press release, and running advertisements in complementary online e-zines. Perhaps the most effective of these, though, is e-mail marketing, as long as it's done correctly.
Internet based marketing can cut your costs; provide more information, enabling you to run better marketing campaigns. Additionally, the turn around time is faster and as a result you get better information sooner.
Suppose that you want to place an advertisement in your local paper. You go to their offices and while there, you ask them two questions: firstly, what is their circulation? They will give you a ballpark figure. Secondly, you want to know the demographics of their readership. They will most likely guess here, as they cannot know for sure.
So you place the ad in the classified section and wait to see what happens. By the way, on your ad you put a code on your website URL so you know how many visitors you are getting from that ad, and second, with the phone number you also add a code, so you know where the calls are coming from.
You're also going to have to be patient. Your ad will go out in the next edition. Eventually, you'll start getting some calls and some additional traffic to your site. Compare this added interest with the cost for the advertisement. Say you got ten leads out of the ad, with the ad costing you about five dollars per visitor; this means your ad has cost you $50 in total.
Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.
Let's compare this with internet based advertising. First off, try a pay per click ad campaign. This allows you to narrowly target your campaign by using the keywords of your choice which you think are relevant to your product or service and that will attract visitors to your site. You can also try out more general keywords and see what results you get.
With pay per click, you ad is up and being viewed in minutes by millions of people using Google, in this example. Best of all, you only pay when people click on the link in your ad!Suppose that you pay a dollar per click and have a conversion rate of 2% - you will spend $50 per sale that you make.
Here, though, you can tell which keywords are converting to sales because you can use conversion tracking. Then, you can remove the keywords that aren't converting, so that your ad campaign is both more effective and more cost-efficient.
If you've also used more general keywords, you can track how much traffic that this approach has netted you. On the other side of the coin, you'll be able to place ads on websites whose readerships demographics match the market you're targeting.
What's the point of all this? Basically, when you compare advertising in traditional venues such as the newspaper with online advertising, you can measure your performance with online advertising much more efficiently.
Another point to make is that pay per click is only one way to advertise online. You can also use other cost-effective marketing techniques online, such as targeted article writing relevant to your business, writing a press release, and running advertisements in complementary online e-zines. Perhaps the most effective of these, though, is e-mail marketing, as long as it's done correctly.
Internet based marketing can cut your costs; provide more information, enabling you to run better marketing campaigns. Additionally, the turn around time is faster and as a result you get better information sooner.
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