Wednesday, June 10, 2009

Selling Your E-Book On Your Website - Part 1

By Stephen Beck

Once you write your e-book, you will need a system to sell e-books online. Most authors want a webpage that contains links to free information, articles, and even the authors biography and seminar schedules. However, I am here to tell you that this is the wrong kind of website to sell your e-book. Those links confuse readers or send them elsewhere. In any case, they dont buy.

What kind of website is the best one to sell your e-book?

At first you want to create a web page that only focuses on this one e-book. A one-page website is the best method of marketing information products. Meaning, this web page will only have one page and the only link on this page is going to be the "Buy it" button that leads people to your shopping cart so that you can collect their money.

Why only one page with one button? If you give people too many choices, then youre going to dilute what youre trying to do. If you go to my web site youre going to find a number of products there. But my big time products, my most potent products each have their own website and theres only one link on these pages that goes to my shopping cart.

This web page needs to include certain things. First, you need a killer title, something that grabs your attention. Remember that people on the internet have the attention span of a gnat. So you dont want to ramble here, you dont want to mess around. You want to convince them that they have a problem and you have their answer.

Get their attention quickly with something like, "I was shocked that the average wedding in 2005 cost thirty thousand dollars." Your visitors will start thinking to themselves, "Whoa, I didnt know it cost that much. I better read on to see if theres something I can do about this."

The title, or headline, must capture the attention of your visitors, or they will depart to the next website. Use this opportunity to create a stunning title that brings them to your website and encourages them to buy.

When you develop your website, spend most of your time writing your attention-grabbing headline. It will pay off in the long run. Part 2 will discuss the rest of your website and what important distinction you must make when you describe your product to your visitors.

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