Tuesday, June 9, 2009

Weekly Craft Show: Part Three

By Rick Amorey

If you think it is easy to predict which item among your crafts will sell each week, then think again. I daresay that it is impossible to predict such things; or how much will sell each week for that matter. Some of my crafts have been sitting in my weekly booth for a month, gathering dust if I didn't wipe it off each day. Then, just as I was about ready to remove it to make some space, someone went in, bought it, and was gone before I understood what happened.

There is really no way to tell if you will be able to sell each individual product. But, it's a lot harder to face the fact that there is no way to find out how much you will sell all in all for every week that you set up a booth. It feels invigorating when your sales are on the up and up, and everyone seems to love your crafted items. But, when all you get for your pains and effort is a few furtive glances, then everything seems to be downright depressing.

Strive to keep your emotions in check, if you are doing a weekly show. Nothing says you have talent better than having your goods sell themselves. But, on the other hand, it's also true in the opposite direction when it seems like no one wants to purchase your crafted works. You may start to question your talent, and will probably get disheartened.

Don't worry about your week-to-week sales. Instead, focus on the numbers and tally them. Check to see if there are any good sales over longer periods of time; statistical data will give you a much better account of your success than any individual day of sales. Then, put an effort to maintaining or raising your overall weekly average.

Finally, I would have to warn you about haggling customers. This is unfortunately something that you will have to contend with, and you may grow to hate it a lot. After all, you're not some cheap flea market; you are actually the one who put time and effort on the things that they want to buy. But don't take it personally, and just think of the haggler's mindset. From their point of view, they just want to save money.

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