Theres a lot of talk about social media marketing and a lot of debate about the ROI but here my take on why you should invest time, resources and energy into building a profile across different social networking platforms and how you can use your profile to drive traffic to your website.
With so many social networking sites out there its easy to get lost in the woods, struggling to find your way around and find yourself camped out, talking nonsense with the social media fools, freaks and geeks sending postcards, virtual drinks and all those other latest social applications floating around the social media universe.
So, to avoid wasting your time, energy and money (after all time is money) here is a three point plan to making a success of your social media marketing campaign;
Start by listing three things to get a clear picture of who you are, who you are not and who you want to be. Branding is a big part of any marketing model but with social networking sites able to send your message, words or brand across several platforms with the click of a button it's vital you nail it from day one. If you dont you might just end up the fool at the party. And nobody listens to a fool!
Second, research the social media platform before moving in and wasting your time and energy on a social networking strategy only to find that the type of people you are looking for dont use that particular social platform. Lets face it, with so many social networking sites out there and new ones shooting up each and every day, you should be able to find your niche if you look closely enough. A Google search should provide the results you are looking for if you need a specific niche for your business.
Okay, so now you're ready to go you need to take a few more moments to listen to what's happening out there. Don't rush into your new social networking site like a mad man (or woman) screaming and shouting about your business, product or opportunity or you will quickly find that the community isolates you. Social networking sites are just that; social.
So, be social. Be unique and try to add some value or entertainment to the social media party. Do this well and when you speak others will listen. Get this wrong and you'l be whistling into the wind.
With so many social networking sites out there its easy to get lost in the woods, struggling to find your way around and find yourself camped out, talking nonsense with the social media fools, freaks and geeks sending postcards, virtual drinks and all those other latest social applications floating around the social media universe.
So, to avoid wasting your time, energy and money (after all time is money) here is a three point plan to making a success of your social media marketing campaign;
Start by listing three things to get a clear picture of who you are, who you are not and who you want to be. Branding is a big part of any marketing model but with social networking sites able to send your message, words or brand across several platforms with the click of a button it's vital you nail it from day one. If you dont you might just end up the fool at the party. And nobody listens to a fool!
Second, research the social media platform before moving in and wasting your time and energy on a social networking strategy only to find that the type of people you are looking for dont use that particular social platform. Lets face it, with so many social networking sites out there and new ones shooting up each and every day, you should be able to find your niche if you look closely enough. A Google search should provide the results you are looking for if you need a specific niche for your business.
Okay, so now you're ready to go you need to take a few more moments to listen to what's happening out there. Don't rush into your new social networking site like a mad man (or woman) screaming and shouting about your business, product or opportunity or you will quickly find that the community isolates you. Social networking sites are just that; social.
So, be social. Be unique and try to add some value or entertainment to the social media party. Do this well and when you speak others will listen. Get this wrong and you'l be whistling into the wind.
About the Author:
Neil is a former Pro Soccer player and leading member of the CarbonCopyPro group and a master online marketer living and working from home in the mountains of West Cork, Ireland.
Posts
No comments:
Post a Comment